In March 2025, TikTok's U.S. food and beverage eCommerce sector saw impressive growth: unit sales rose 32.95%, and revenue increased 33% month-over-month. But this wasn’t just another sales spike — it reflected deeper market shifts toward sustainable, healthy growth.

1. Growth Without Price Cuts

The sector achieved balanced growth in both sales and revenue, with the average order value stable at $18.20. This suggests consumers were buying more, not just chasing discounts — a sign of stable demand and pricing discipline.

2. Fewer Sellers, Smarter Stores

While the number of active sellers dropped 5.76%, the number of active products increased slightly. Efficient sellers are optimizing SKUs, while less competitive stores are phasing out — a classic case of market consolidation.

3. Seasonal Trends Matter

March’s growth followed a brief dip in February and strong holiday sales in December. Content played a key role:

● Video creators grew 9.5%

● Livestream sellers rose 6%

This reflects how content activity directly drives sales in TikTok’s ecosystem

4. Competition is Getting Tougher

Although the category’s market share dipped slightly to 1.25%, this reflects increased competition across TikTok. Sellers must differentiate through curated products, seasonal launches, and loyal customer bases.

5. How Brands Can Win

● Invest in content: Collaborate with creators and optimize livestreams

● Refine your product mix: Cut low-performing SKUs and try limited editions

● Keep prices stable: Avoid discounting wars; use bundles and memberships instead

Final Thought

TikTok’s food and beverage growth isn’t just fast — it’s strategic. Success lies in content-driven marketing, smart inventory, and pricing stability. For brands entering this space, now is the time to build not just for clicks, but for long-term advantage.

📊 Explore more TikTok eCommerce insights at Gloda - Your first option for TikTok sales growth solution