This report analyzes the performance of the menswear and men’s underwear category on TikTok’s US platform in March 2025, with a focus on sales performance across different price segments, number of active SKUs, and influencer engagement. The goal is to provide merchants with actionable insights and strategic guidance.

I. Market Overview

• $$20$$50 Price Range Achieved the Highest Sales Revenue at $1.69M This price segment generated the highest revenue ($1.69 million), indicating it is a key driver of overall income. It also attracted the largest number of influencers, suggesting strong market preference for higher-margin products.
• $$10$$20 Price Range Recorded the Highest Sales Volume at 669K Units With 669,000 units sold, this price band had the highest volume, reflecting consumer preference for affordable options. Merchants should optimize product strategy in this segment to expand their market share.
• Most Influencer Engagement Concentrated in the $20–$50 Price Range This segment saw the highest number of influencer collaborations, showing strong willingness among creators to promote products in this range. Brands should leverage influencer partnerships to deepen market penetration in this segment.

II. Strategic Recommendations

• Strengthen Development and Promotion of Mid-Priced Products Given the strong demand in the mid-price range, merchants should continue developing and promoting products in this segment to meet market needs and sustain sales growth.
• Optimize Product Structure and Enhance Brand Appeal With competition intensifying, businesses must refine their product structure, improve quality, and implement effective marketing strategies to boost brand attractiveness.
• Innovate Promotional Channels and Boost Engagement Merchants should explore new promotional methods or enhance existing ones to increase content engagement and creativity, thereby reigniting consumer interest and participation.

III. Conclusion

This report highlights the dual challenge faced by the menswear and men’s underwear category on TikTok US: the rising dominance of the mid-price segment and the need to adapt marketing strategies accordingly. As consumer preference shifts toward mid-range products, businesses must reevaluate their pricing and promotional tactics. Meanwhile, with average order values declining, identifying new growth opportunities and differentiation strategies is essential to remain competitive. By closely tracking market trends and continuously improving product offerings, brand presence, and promotional strategies, merchants can achieve long-term success on TikTok.

Follow Gloda for more TikTok viral videos tips. Our team will provide users with more useful businesses strategies to find a breakthrough. Keep checking Gloda News to receive lastest TikTok and target market information!

- > > View the latest TikTok market data: Gloda.vip