This report analyzes the performance of the furniture industry on TikTok’s US platform in March 2025, focusing on sales across different price segments, number of active SKUs, and video influencer engagement. It aims to provide merchants with market insights and strategic recommendations.

I. Market Overview

• Highest Sales Volume: 82K in the $100–$200 Price Range The $100–$200 price range accounted for the highest sales volume, reaching 82,000 units, indicating strong consumer demand for mid-to-high-priced furniture. Businesses should prioritize product quality and brand positioning within this range to remain competitive.
• Most Active SKUs: 2.5K in the $100–$200 Price Range The number of active SKUs reached 2,500 in the $100–$200 range, reflecting sellers’ focus and the segment’s market potential. Merchants are advised to optimize their product portfolios to better match consumer preferences.
• Highest Video Influencer Engagement: 2.4K in the $100–$200 Price Range With 2,400 video influencers promoting products in the $100–$200 range, this price segment stands out in terms of influencer marketing activity. Brands should leverage content marketing and collaborate with influencers to boost product visibility and drive sales.

II. Strategic Recommendations

• Strengthen Development and Promotion of Mid-to-High-Priced Products Given the robust demand in the mid-to-high price segment, merchants should continue to develop and promote products in this range to meet market expectations and sustain revenue growth.
• Optimize Product Structure and Enhance Brand Influence Amid intensifying market competition, businesses need to refine their product structure, enhance quality, and adopt stronger marketing strategies to improve their appeal and brand recognition.
• Innovate Promotional Approaches and Boost Engagement Merchants should explore new promotional channels or refine existing ones, aiming to improve consumer interaction and content creativity to re-ignite interest and drive engagement.

III. Conclusion

This report highlights the dual challenge of rising demand in the mid-price segment and the need for adaptive marketing strategies in the TikTok US furniture category. As consumer preference shifts toward mid-to-high-priced products, businesses must reassess their pricing strategies and promotional approaches. Meanwhile, with average transaction prices under pressure, merchants must seek new growth opportunities and differentiation strategies to maintain competitiveness and market share. By closely monitoring market trends and continuously improving product offerings, brand presence, and promotional tactics, merchants can achieve sustained success on TikTok.

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