Introduction

The data presented here is sourced from Gloda, offering a clear snapshot of the Food & Beverages hot shops on TikTok in the US for the week of 2025.01.12 - 2025.01.18. This kind of榜单 is crucial as it provides valuable references for both consumers to find popular shops and for practitioners to gauge market trends.

Analysis and Conclusion Content

Data Overview

In this week's Food & Beverages hot shop list on TikTok US, the sales figures vary widely. Nathan and Sons leads with a sales amount of $467,500 and a remarkable 195.73% sales growth rate. On the other end, Magic Spoon has a sales amount of $128,800 with a -21.89% a decline in sales growth rate. The average transaction prices also differ, ranging from $8.45 Weee Asian Supermarket to $42.98 Chocbox.

Specific Data Analysis Conclusions

High-Performing Shops: Nathan and Sons achieved an outstanding sales growth rate of 195.73%. This could be due to its relatively lower average transaction price of $30, making its products more accessible to a wider range of consumers in the current market environment where price sensitivity is a factor. Also, having 52 video influencers might have contributed to its high visibility and subsequent sales boost.
Declining Shops: Magic Spoon witnessed a 21.89% decline in sales. Its average transaction price of $33.97 might be a contributing factor if it's not aligning with the current consumer demand for more budget-friendly options in the Food & Beverages category. Additionally, with 91 video influencers, it seems the marketing efforts didn't translate into increased sales this week.
Price Impact: Weee Asian Supermarket, with a lower average transaction price of $8.45, managed to achieve a 52.93% growth in sales. This indicates that in the US Food & Beverages market on TikTok, offering products at more affordable prices can attract a significant number of consumers and drive sales growth.

Summary

Overall, the Food & Beverages hot shop market on TikTok US this week shows that price, marketing through video influencers, and alignment with current consumer demands are key factors influencing market performance. For practitioners, it's advisable to carefully consider pricing strategies, collaborate effectively with video influencers, and stay attuned to consumer preferences. Keep an eye on Gloda for more in-depth market insights!