Gloda Insights: TikTok US February Science & Technology Market Trend Analysis
TikTok Science & Technology US Market Cross-border E-commerce
2025-03-09 06:44:49 released 48
Introduction
The Science & Technology market has been playing an increasingly crucial role in the global consumer landscape. With the continuous development of technology, consumers' demand for related products and knowledge is on the rise. TikTok, as a popular social media platform in the US, offers unique advantages for promoting and selling Science & Technology products. Its large user base and engaging video format provide excellent opportunities for merchants to reach a wide audience.Category Market Overview
According to the latest information from authoritative websites and media outlets, the Science & Technology market in the US has shown significant growth in recent years. The market size has been expanding steadily, driven by factors such as increasing consumer awareness of technological advancements and the need for innovative products. Consumer demand has also been changing, with a growing preference for products that offer practical solutions and educational value. For example, books on various health and science topics have become quite popular.Sales Situation of the Specific Category
On TikTok Shop in the US during 02月, the Science & Technology category had diverse sales performance. The top-selling products included "DR. SEBI: The Bit by Bit Guide to Natural Ways to Treat Arthritis, Tinnitus, Psoriasis, Stds, Pcos, Herpes, Diabetes, Cancer and Glaucoma" with 1122 units sold and a GMV of $1.53万, and "New to ICU 2.0: A Visual Guide to Critical Care Nursing | 2nd Edition | Spiral Bound" with 866 units sold and a GMV of $6.28万. The popularity of these products can be attributed to their relevance to current health and care trends, as well as their informative content. The sales growth of some products also indicates a growing interest in such specialized knowledge within the TikTok user community.Brand Case Analysis of the Specific Category
Among the top-performing brands or stores in the Science & Technology market on TikTok in the US, ScrubLifeNotes stood out with a GMV of $6.32万 and a sold count of 907, achieving a 12.34% GMV qoq growth. Their success might be due to their effective marketing strategies and engaging video content related to their products. Another notable one is Upward P & S with a GMV of $1.53万 and 1122 units sold. Each brand or store has its own unique approach to attracting customers and promoting their products within the TikTok platform.Conclusion
Overall, the Science & Technology market on TikTok in the US during 02月 showed both opportunities and challenges. Cross-border merchants should focus on understanding the changing consumer demands and leveraging the unique features of TikTok for marketing. Future market development trends may see an even greater emphasis on educational and practical Science & Technology products. It is recommended that merchants continue to optimize their product offerings and marketing strategies to better capture the growing market potential.More recommendations
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