Gloda Insights: TikTok US February Economics & Management Market Trend Analysis
Economics & Management TikTok US February Cross-border E-commerce
2025-03-09 06:44:49 released 67
Introduction
The Economics & Management category has been of significant importance in the global consumer landscape. With the increasing focus on personal finance, investment, and business knowledge, the demand for related products and information has been on the rise. TikTok, in the US region, has emerged as a unique platform with its vast user base and engaging content format, providing an excellent opportunity for businesses in the Economics & Management sector to reach a wide audience.Category Market Overview
According to authoritative sources, the Economics & Management market in the US has witnessed steady growth in recent years. The market size has been expanding as more individuals seek to enhance their financial literacy and management skills. Consumer demand has shifted towards more accessible and practical resources, such as books and online courses. In the context of TikTok, this trend is also evident, with a growing number of users showing interest in content related to Economics & Management.Sales Situation of the Specific Category
On TikTok Shop in the US during February, the Economics & Management category had diverse sales performance. The top-selling product was "I Will Teach You to Be Rich: No Guilt. No Excuses. Just a 6-Week Program That Works Second Edition -- Ramit Sethi - Paperback" with a sold count of 6896 and a GMV of $9.65万. Its popularity could be attributed to its practical approach and the author's reputation. Other products like "Revocable Trusts: Your Guide to Effective Estate Planning" also had decent sales. Overall, the sales growth in this category varied among products, with some showing significant increases while others faced declines.Brand Case Analysis of the Specific Category
Among the top-performing brands and stores in the Economics & Management market on TikTok US in February, Book & Mortar stood out with a GMV of $11.3万 and a sold count of 7829, achieving a 61.38% GMV qoq growth. Their success might be due to their wide range of products and effective marketing strategies on the platform. Another example is HarperCollins, which had a GMV of $9753.4 with a 228.92% GMV qoq growth. They likely benefited from their established brand name and targeted content promotion.Conclusion
In conclusion, the Economics & Management market on TikTok in the US during February showed a mix of trends. While some products and brands experienced significant growth, others faced challenges. For cross-border merchants, it is advisable to focus on offering practical and engaging content related to Economics & Management. Future market development trends may see an increased emphasis on digital products and personalized learning experiences. Merchants should also leverage TikTok's unique features to enhance their brand visibility and drive sales.More recommendations
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