Gloda Insights: TikTok US February Car Exterior Accessories Market Trend Analysis
TikTokCar Exterior AccessoriesUS MarketCross-border E-commerce
2025-03-09 06:44:49 released 50
Introduction
In the global consumer landscape, the Car Exterior Accessories market has been gaining significant importance. With the increasing number of car owners and their desire to personalize and enhance their vehicles, this market segment has witnessed steady growth. TikTok, in the US region, offers a unique platform for this market. Its vast user base and engaging video content format provide an excellent opportunity for brands and merchants to showcase their car exterior accessories products, reaching a wide range of potential customers.Category Market Overview
The Car Exterior Accessories market in the US is substantial. According to authoritative sources, it has been experiencing a consistent growth trend over the past few years. The market size has been expanding as consumer demand for various accessories such as bumper stickers, mirror decals, and fender emblems has increased. Consumers are not only looking for functional accessories but also those that can express their individuality and style. For example, themed stickers related to different causes or interests have become quite popular. This shift in consumer demand is also reflected in the data, where we can see a diverse range of products being sold.Sales Situation of the Specific Category
On TikTok Shop in the US during February, the sales performance of Car Exterior Accessories was quite notable. The top-selling product was the "Bumper Sticker, Thin Blue Line, Code 4, Humanizing The Badge!" with a sold count of 7082 and a GMV of $100,800. Other popular products included various mirror stickers and decals. The sales growth of these products can be attributed to several factors. Firstly, the visual appeal of these accessories is easily showcased through TikTok videos, attracting the attention of users. Secondly, many of these products target specific niches such as patriotic themes or personalized gifts, which resonate well with the TikTok user base. For instance, the "10 pack Thin Blue Line Stickers I support law enforcement decals for cars trucks vehicles" also had a significant sold count and GMV, indicating the popularity of such themed products.Brand Case Analysis of the Specific Category
Among the top-performing brands or stores in the Car Exterior Accessories market on TikTok US in February, Sargento Sarabia stood out with a GMV of $100,800 and a sold count of 7082. However, it also experienced a significant GMV qoq decrease of -49.57%. Their average price per item was $14.24. Another notable brand was KEPEAK Automotive Partner, which had a GMV of $19,200 and a remarkable GMV qoq growth of 70.1%. They had a sold count of 1894 with an average price of $10.15. These brands employ different strategies. Sargento Sarabia might need to focus on reversing the downward trend in GMV, perhaps by exploring new marketing channels or product offerings. KEPEAK Automotive Partner's success could be due to effective marketing on TikTok, leveraging engaging video content to drive sales.Conclusion
Overall, the Car Exterior Accessories market on TikTok in the US during February showed a mix of trends. There were successful products and brands, but also some challenges such as fluctuating GMV growth rates for different stores. For cross-border merchants, it is recommended to focus on creating engaging video content that showcases the unique features and appeal of their products. They should also keep a close eye on consumer trends and target specific niches within the car exterior accessories market. Looking ahead, the market is likely to continue evolving, with new product trends emerging and competition intensifying. Merchants need to stay adaptable and innovative to succeed in this dynamic TikTok marketplace.More recommendations
No Recommendations