Introduction

The Garden Supplies market has been an important part of the global consumer landscape. With the increasing interest in gardening and outdoor activities, the demand for various garden supplies has been on the rise. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging interface that allows brands and merchants to showcase their garden supplies products to a large and diverse audience, thereby influencing purchasing decisions and market trends.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Garden Supplies market in the US has witnessed significant growth. The market size has been expanding steadily, driven by factors such as the growing popularity of home gardening, landscaping projects, and the desire for a greener living environment. Consumer demand has also been evolving, with an increased focus on high-quality, innovative, and sustainable garden supplies products. For instance, there is a rising demand for products like solar-powered garden lights and efficient watering systems.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the Garden Supplies category showed interesting sales performance. The top-selling products included items like "10 Pcs Mixed Color Bonsai Bowl Lotus Seeds - Exotic Water Lily Flower Plant Seeds for Ornamental Pond and Home Planting" with a sold count of 22,800 and a GMV of $113,600. Another popular product was "VEVOR Retractable Hose Reel 130'x1/2" 180° Wall-Mounted with Auto Rewind System, No Snapping, and Durable Design for Various Applications" which had a sold count of 3,605 and a GMV of $319,000. The popularity of these products can be attributed to factors such as their practicality, novelty, and the engaging marketing efforts on TikTok. Many of these products offered unique features like easy installation, vibrant colors, or cost-effective solutions for common gardening problems, which attracted the attention of consumers.

Brand Case Analysis of the Specific Category

Among the top-performing brands or stores in the Garden Supplies market on TikTok in the US during February, "vevor store" stood out with a GMV of $891,500 and a sold count of 12,700. Their success can be attributed to their wide range of high-quality products, effective marketing strategies on TikTok, and positive customer reviews. They offered products like retractable hose reels that were not only functional but also had advanced features such as auto rewind systems. Another notable brand was "Soulful Garden" which had a GMV of $132,300 and a sold count of 5,330. They focused on products that appealed to the emotional aspect of gardening, such as unique plant varieties and decorative garden items, and effectively engaged with the TikTok community through creative videos and user interactions.

Conclusion

Overall, the Garden Supplies market on TikTok in the US during February showed promising trends. The sales performance of various products and brands indicated a growing interest in gardening-related products among TikTok users. For cross-border merchants, it is advisable to focus on product quality, innovation, and engaging marketing strategies on TikTok. Future market development trends are likely to see a continued increase in demand for sustainable and technologically advanced garden supplies products. Merchants should also keep an eye on emerging trends and consumer preferences to stay ahead in this competitive market.