Introduction

The maternity supplies market holds significant importance in the global consumer landscape. With the increasing number of expectant mothers, the demand for quality maternity products has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and an engaging interface that allows brands and merchants to showcase their maternity supplies to a large and diverse audience, thereby influencing purchasing decisions.

Category Market Overview

According to authoritative sources, the maternity supplies market in the US has witnessed steady growth over the years. The market size has been expanding due to factors such as a growing population of pregnant women and an increased awareness of the importance of comfortable and stylish maternity wear. Consumer demand has shifted towards more functional and fashionable products. For instance, there is a higher preference for adjustable and seamless maternity bras, as well as comfortable pregnancy pillows. The data indicates that the market is likely to continue its growth trajectory, driven by these changing consumer preferences.

Sales Situation of the Specific Category

On TikTok Shop in the US during 02月, the maternity supplies category had a diverse sales performance. The top-selling products included various types of nursing bras and pregnancy pillows. For example, the "Solid Ribbed Adjustable Strap Wireless Bra" had a sold count of 4586 with a GMV of $84,300. The popularity of these products can be attributed to their functionality, comfort, and the way they are presented on TikTok. Many of these products offer features like adjustable straps for a customized fit during pregnancy and breastfeeding, which appeals to expectant and new mothers. The sales growth of some products also indicates the effectiveness of marketing strategies on TikTok, such as influencer collaborations and engaging video content.

Brand Case Analysis of the Specific Category

Several brands stood out in the maternity supplies market on TikTok in the US during 02月. Momcozy Shop had a GMV of $179,000 with 4311 units sold. Their product range, including nursing bras and pregnancy belly bands, was well-received. The brand likely benefited from its reputation for quality and comfort. Another notable brand was Water exquisite, which achieved a GMV of $211,600 with 11,600 units sold. Their success could be due to effective marketing on TikTok, leveraging engaging videos and collaborations with video bloggers. These brands not only had good sales metrics but also influenced the market by setting trends in product design and functionality.

Conclusion

Overall, the maternity supplies market on TikTok in the US during 02月 showed both opportunities and challenges. The top-selling products and successful brands demonstrated the importance of offering functional and comfortable products along with effective marketing on the platform. For cross-border merchants, it is advisable to focus on product features that meet the specific needs of expectant and new mothers, such as adjustability and comfort. Additionally, collaborating with popular video bloggers and creating engaging content can enhance brand visibility and drive sales. Looking ahead, the market is expected to continue evolving, with an increasing emphasis on innovative products and more targeted marketing strategies.