Introduction

The building supplies market plays a crucial role in the global consumer landscape. With the continuous development of the construction and home improvement industries, the demand for building supplies has been on the rise. TikTok, as a popular social media platform in the US, offers unique advantages for promoting building supplies. Its vast user base and engaging video content format enable brands and merchants to showcase their products in an innovative and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to authoritative sources, the building supplies market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, driven by factors such as increased housing construction, renovation projects, and DIY trends among consumers. Consumer demand for building supplies has also evolved, with a growing preference for high-quality, durable, and aesthetically pleasing products. For instance, there is a rising demand for decorative wall stickers and foldable utility wagons, as seen in the TikTok data.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the building supplies category exhibited diverse sales performances. The top-selling products included items like the 【NADONLI】2024 Foldable Wagon with Wheels, which had a sold count of 5738 and a GMV of $208,700. Another popular product was the VEVOR Foldable Double Decker Wagon, with 2147 units sold and a GMV of $167,000. The popularity of these products can be attributed to their practicality and convenience. For example, the foldable wagons are ideal for various outdoor activities such as shopping, camping, and gardening. The growth patterns of these products' sales suggest that consumers are increasingly looking for versatile and portable building supplies on TikTok.

Brand Case Analysis of the Specific Category

Several brands stood out in the building supplies market on TikTok in February. The vevor store had an impressive performance with a GMV of $350,200 and a sold count of 4284. Their success can be partly attributed to their wide range of products, including the VEVOR Foldable Double Decker Wagon and VEVOR Telescoping Ladder. They also likely benefited from effective marketing strategies on TikTok, such as collaborating with video bloggers. Another notable brand is Nadonli, with a GMV of $208,700 and 5738 units sold. Their focus on a single, high-quality product like the foldable wagon and effective promotion on TikTok contributed to their success.

Conclusion

Overall, the building supplies market on TikTok in the US during February showed promising trends. Cross-border merchants can take advantage of these trends by focusing on popular product categories like foldable wagons and decorative wall stickers. They should also consider collaborating with video bloggers to increase product visibility. Looking ahead, the market is likely to continue growing, with potential for further innovation in product offerings and marketing strategies. As consumers' DIY and home improvement interests persist, TikTok will remain an important platform for promoting building supplies in the US market.