Gloda Insights: TikTok US February Garden Tools Market Trend Analysis
TikTok Garden Tools US Market Cross-border E-commerce
2025-03-08 02:19:19 released 59
Introduction
In the global consumer landscape, the Garden Tools market has been of significant importance. With the increasing focus on home gardening and outdoor activities, the demand for various garden tools has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing businesses to showcase their garden tools products in an engaging and creative manner, thus influencing consumer purchasing decisions.Category Market Overview
The Garden Tools market in the US has witnessed steady growth in recent years. According to authoritative websites and media outlets, the market size has been expanding due to factors such as the growing popularity of gardening as a hobby and the need for maintaining outdoor spaces. Consumer demand has shifted towards more efficient and innovative garden tools. For instance, cordless electric tools have gained popularity for their convenience. The growth trends indicate a continued upward trajectory, with an increasing number of consumers investing in quality garden tools for their gardening projects.Sales Situation of the Specific Category
On TikTok Shop in the US during February, the Garden Tools category had a diverse sales performance. The top-selling product was the Fanttik C8 Nano 3.7V Cordless Electric Scissors, with a sold count of 1506 and a GMV of $7.83万. Its popularity can be attributed to its innovative features like the LED screen, rechargeable power, and quick blade replacement, making it a convenient tool for cutting various materials. Another high-performing product was the VEVOR Push Lawn Sweeper, with 490 units sold and a GMV of $8.14万. The expandable garden hose also had a good sales run, with 1011 units sold and a GMV of $3.18万. Overall, the sales growth of these products was influenced by their functionality and the effective marketing on TikTok, reaching a wide range of gardening enthusiasts.Brand Case Analysis of the Specific Category
Among the top-performing brands in the Garden Tools market on TikTok in February was vevor. The vevor store had a GMV of $33.74万 with a sold count of 3219. Their success can be attributed to their wide range of quality garden tools and effective marketing strategies. They likely utilized TikTok's video features to showcase the functionality and durability of their products, engaging with a large number of video bloggers 5453 in this case to increase brand awareness. Fanttik also performed well with their cordless electric scissors, achieving a GMV of $7.83万. Their focus on a single, innovative product and its effective promotion on TikTok contributed to their success in the market.Conclusion
Overall, the Garden Tools market on TikTok in the US during February showed promising trends. The top-selling products and brands demonstrated the importance of innovation and effective marketing on the platform. For cross-border merchants, it is recommended to focus on product features that meet the needs of US consumers, such as convenience and efficiency. They should also actively engage with video bloggers to increase product visibility. Looking ahead, the market is expected to continue growing as gardening remains a popular activity, and TikTok's influence in the e-commerce space for garden tools is likely to expand further.More recommendations
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