Introduction

The hand tools market plays a significant role in the global consumer landscape. With the increasing popularity of DIY projects and home repairs, the demand for hand tools has been on the rise. TikTok, as a leading social media platform in the US, offers unique advantages for promoting and selling hand tools. Its vast user base and engaging video content allow brands and merchants to showcase their products in an innovative and interactive way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information from authoritative sources, the hand tools market in the US has shown steady growth in recent years. The market size has been expanding, driven by factors such as the growth of the housing market, increased consumer interest in home improvement, and the rise of DIY culture. Consumer demand for hand tools has also evolved, with a greater emphasis on multifunctional and portable tools. For example, tools that can perform multiple tasks in one set are becoming more popular, as they offer convenience and value for money.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the hand tools category had diverse sales performance. The top-selling products included the 24-in-1 Magnetic Screwdriver Set, which sold 7223 units with a GMV of $101,000. Another popular item was the 24 in 1 DlY Screwdriver Set, with 6737 units sold and a GMV of $110,300. The reasons behind their popularity could be attributed to their multifunctionality and practicality for various home repair and DIY tasks. The sales growth of these products also indicates a strong demand for such hand tools on TikTok. Overall, the sold count ratio for the hand tools category was 18.1%, showing a significant portion of products being sold within the available inventory.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the hand tools market on TikTok in February, vevor store stood out with a GMV of $532,300 and 8531 units sold. Their strategy might involve showcasing detailed product demonstrations and usage scenarios in engaging TikTok videos, leveraging the platform's visual nature to attract customers. CGC TOOL also had a notable presence with a GMV of $277,300 and 18,300 units sold, although it experienced a decline in GMV qoq. On the other hand, Horusdy showed significant growth with a 33.71% increase in GMV qoq, achieving a GMV of $174,700 and 4608 units sold. These brands' activities on TikTok have influenced the market by setting trends and attracting customers through their unique selling propositions and marketing efforts.

Conclusion

In summary, the hand tools market on TikTok in the US during February exhibited both opportunities and challenges. The top-selling products and brands demonstrated the potential for success through effective marketing and product features. For cross-border merchants, it is recommended to focus on highlighting the multifunctionality and practicality of hand tools in their TikTok content. Future market development trends may see continued growth in demand for innovative and convenient hand tools, with brands needing to stay competitive by adapting to changing consumer preferences and leveraging the power of TikTok's platform for marketing and sales.