Introduction

The barbecue market has been an important part of the global consumer landscape. With the increasing popularity of outdoor activities and the love for delicious grilled food, the demand for barbecue products has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their barbecue products in an engaging and viral way, reaching a vast audience of barbecue enthusiasts.

Category Market Overview

According to various authoritative sources, the barbecue market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, driven by factors such as the growing trend of backyard barbecues, camping trips with grilling, and the popularity of barbecue competitions. Consumer demand has also evolved, with an increasing preference for high-quality, durable, and innovative barbecue tools and accessories. For instance, there is a higher demand for non-stick griddles, bristleless grill brushes, and multipurpose barbecue tongs.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the barbecue category showed interesting sales performance. The top-selling products included items like the Stainless Steel Barbecue Tongs with 1386 units sold, generating a GMV of $1898.82. The [Costway]- 36 inch Electric Griddle also had a good run, with 368 units sold and a GMV of $3.31万. The popularity of these products can be attributed to their practicality and the way they were presented on TikTok. Many videos by influencers demonstrated their use, making them appealing to consumers. The sales growth of some products was remarkable, such as the Bazova Nonstick Griddle Cookware which had a significant increase in GMV, showing a growth rate of 1428.6%.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the barbecue market on TikTok in February, Scrub Daddy had a GMV of $4.21万 with 1731 units sold. Their success might be due to their strong brand image and effective marketing strategies on the platform. Costway also performed well with a GMV of $3.44万 and 377 units sold, leveraging their reputation for quality products. Bazova, on the other hand, had a remarkable growth with a 1428.6% increase in GMV, mainly driven by their innovative product offerings like the Nonstick Griddle Cookware which attracted a lot of customers.

Conclusion

Overall, the barbecue market on TikTok in the US during February showed a mix of trends. Some brands and products experienced significant growth while others faced challenges. For cross-border merchants, it is recommended to focus on product innovation, leveraging the power of TikTok influencers to showcase products, and providing high-quality customer service. Looking ahead, the market is likely to continue growing as the love for barbecue and the influence of social media platforms like TikTok persist. We can expect to see more innovative barbecue products and engaging marketing campaigns in the future.