Introduction

The kitchen knives market holds significant importance in the global consumer landscape. With the increasing focus on cooking and food preparation at home, the demand for quality kitchen knives has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their kitchen knives products in an engaging and interactive manner, thereby influencing consumer purchasing decisions.

Category Market Overview

According to authoritative sources, the kitchen knives market in the US has witnessed steady growth over the years. The market size has expanded as consumers are increasingly willing to invest in high-quality kitchen tools. Consumer demand has shifted towards knives that offer both functionality and aesthetic appeal. There is a growing preference for durable materials like stainless steel and innovative designs. The growth trends indicate a continuous upward trajectory, driven by factors such as the popularity of cooking shows and the rise of home chefs.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the kitchen knives category had diverse sales performance. The top-selling products included items like the "Stainless Steel Double Sided Chopping Board" with 4522 units sold and a GMV of $7.99K, and the "Kikcoin Extra Large Wooden Cutting Board" with 2374 units sold and a GMV of $9.91K. The popularity of these products can be attributed to their practicality and the way they were presented on TikTok. For example, videos demonstrating the ease of use and unique features of these cutting boards likely attracted consumers. The sales growth of different products varied, with some showing significant increases while others faced declines.

Brand Case Analysis of the Specific Category

Among the top-performing brands and stores in the kitchen knives market on TikTok in February, Kikcoin Kitchen had a GMV of $10.77K with 2529 units sold. Their average price was $42.60. KEPEAK had a GMV of $9.13K with 4008 units sold and an average price of $22.79. Top Knife Shop showed remarkable growth with a 120.48% increase in GMV to $8.41K and 1912 units sold. These brands likely employed different strategies. For instance, some may have focused on creating engaging video content featuring their products in action, while others may have offered competitive pricing or unique product features to attract customers.

Conclusion

Overall, the kitchen knives market on TikTok in the US during February presented a mixed picture. While some brands and products experienced growth, others faced challenges. For cross-border merchants, it is advisable to focus on creating high-quality, engaging video content that showcases the unique features of their kitchen knives. They should also keep an eye on market trends and consumer preferences to adjust their product offerings accordingly. Looking ahead, the market is likely to continue evolving, with potential for further growth as TikTok's user base in the US expands and consumers' interest in cooking and kitchen tools remains strong.