Introduction

The Tea & Coffeeware market has been an important part of the global consumer landscape. With the increasing popularity of coffee and tea consumption, the demand for related wares has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging interface that allows brands and merchants to showcase their Tea & Coffeeware products to a large and diverse audience, thus playing a significant role in the growth and promotion of this specific market.

Category Market Overview

According to various authoritative sources, the Tea & Coffeeware market in the US has witnessed steady growth in recent years. The market size has been expanding as consumers' interest in high-quality coffee and tea experiences has increased. There has been a notable change in consumer demand, with a growing preference for innovative and convenient products. For example, smart coffee cups with features like automatic stirring and temperature display are gaining popularity. The overall growth trend indicates a positive outlook for the Tea & Coffeeware market on TikTok as well, as it taps into this evolving consumer base.

Sales Situation of the Specific Category

On TikTok Shop in the US during 02月, the Tea & Coffeeware category showed interesting sales performance. The top-selling product was the "Intelligent Coffee Cup with Lid, 1 Count/3 Counts/set Automatic Stirring Cup with Temperature Display, USB Rechargeable Stirring Cup for Coffee, Tea, Hot Chocolate" with a sold count of 4136 and a GMV of $6.65万. The popularity of such products can be attributed to their innovative features that offer convenience to consumers. Another popular item was the "Glass Tea Pot with Removable Stainless Steel Filter & Handle, 1/5 Counts Clear Square Tea Pot & Tea Cup Set for Home Office Use, Home Accessories" with 2460 units sold. The growth in sales of these products might be due to the increasing trend of home brewing and the need for aesthetically pleasing and functional tea and coffee wares.

Brand Case Analysis of the Specific Category

Among the top-performing brands and stores in the Tea & Coffeeware market on TikTok in the US during 02月, "Kitch Ease" had a GMV of $6.66万 with 4146 units sold. However, it also experienced a significant GMV qoq decrease of -46.17%. Their strategy might have involved focusing on a particular set of products like the intelligent coffee cup which had high sales volume. "XingChen Class Shop" had a GMV of $2.16万 with 2509 units sold and a -32.33% GMV qoq change. They likely targeted a different segment of consumers with their product offerings. "Mason Jar Lifestyle" had a remarkable 333.17% GMV qoq growth with a GMV of $2万 and 1066 units sold, indicating a successful marketing and product strategy that resonated well with the TikTok audience during this period.

Conclusion

Overall, the Tea & Coffeeware market on TikTok in the US during 02月 showed a mix of trends. While some brands faced challenges with declining GMV qoq figures, others experienced significant growth. For cross-border merchants, it is advisable to focus on innovative products with unique features like those that offer convenience and aesthetics. They should also closely monitor the performance of their products and adjust their marketing strategies accordingly. Looking ahead, the market is likely to continue evolving with increasing consumer demand for high-quality and innovative Tea & Coffeeware products, presenting both opportunities and challenges for merchants on the TikTok platform.