Introduction

The Bath & Body Care market has been a significant segment in the global consumer landscape. With the increasing focus on personal grooming and self-care, consumers are constantly seeking high-quality products in this category. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Bath & Body Care products in an engaging and creative way, reaching a vast and diverse audience, thereby influencing purchasing decisions.

Category Market Overview

According to authoritative sources, the Bath & Body Care market in the US has been experiencing steady growth. The market size has been expanding as consumers' demand for various body care products such as creams, soaps, and deodorants continues to rise. There has been a notable shift in consumer demand towards more natural and organic products, as well as those with specific skincare benefits like brightening and moisturizing. This trend is also reflected in the data we have for TikTok's US market in February.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the Bath & Body Care category witnessed diverse sales performances. The top-selling product was "EVIL GOODS! Whipped Beef Tallow & Manuka Honey Organic Nourishing Face Cream, Moisturizer, Body Lotion, Skin Care and Lip Balm Hydrating Moisturizing" with a sold count of 7.39万 and a GMV of 233.56万. Its popularity could be attributed to its multi-purpose nature and the use of organic ingredients. Another popular product was "AGICEA Turmeric & Kojic Acid Brightening Soap" with a sold count of 3.77万 and a GMV of 18.45万, likely due to its skin brightening claims. Overall, the sales growth in this category on TikTok shows the potential of the platform for promoting Bath & Body Care products.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Bath & Body Care market on TikTok in February, "evilgoods" had a significant presence. It achieved a GMV of 233.56万 with a sold count of 7.39万. Their strategy might involve highlighting the unique features of their products, such as the organic and nourishing aspects of their face cream. "CANVAS BEAUTY BRAND" also performed well with a GMV of 130.86万 and a sold count of 6.59万. They likely focus on offering a range of products, as indicated by their product count of 33. "Her Fantasy Box" had a remarkable GMV growth of 77% with a sold count of 3.94万, suggesting effective marketing and product offerings that resonate with the TikTok audience.

Conclusion

In conclusion, the Bath & Body Care market on TikTok in the US during February showed promising trends. The top-selling products and successful brands demonstrated the importance of product features, marketing strategies, and engaging with the TikTok community. For cross-border merchants, it is advisable to focus on product quality, highlight unique selling points, and leverage TikTok's creative features for marketing. Looking ahead, we can expect the market to continue evolving, with more competition and potentially new trends emerging in the Bath & Body Care category on TikTok.