Introduction

The kitchen appliances market has always been a significant part of the global consumer landscape. With the increasing focus on home cooking and convenience, the demand for various kitchen appliances has been on the rise. TikTok, as a leading social media platform in the US, offers unique advantages for promoting kitchen appliances. Its vast user base and engaging video content format allow brands and merchants to showcase their products in an innovative and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to authoritative sources, the kitchen appliances market in the US has witnessed steady growth in recent years. The market size has expanded due to factors such as the growth of the housing market, changing consumer lifestyles, and an increased interest in cooking at home. Consumer demand has also shifted towards more advanced and multifunctional appliances. For example, there is a growing preference for smart kitchen appliances that can be controlled via mobile apps. Integrating the TikTok data, we can see that the platform is becoming an important channel for promoting kitchen appliances, with various trends emerging in terms of product popularity and sales.

Sales Situation of the Specific Category

On TikTok Shop in the US during 02月, several kitchen appliances stood out in terms of sales performance. The Mini snack bag sealing machine had a sold count of 1.32万, generating a GMV of $9.21万. The EUHOMY Ice Maker Countertop was also popular, with 5212 units sold and a GMV of $27.81万. The ODIFORGO Milk Frother Handheld sold 4876 units, achieving a GMV of $10.82万. These products' popularity can be attributed to their practicality and convenience. For instance, the snack bag sealing machine helps keep food fresh, while the ice maker provides a quick solution for making ice at home. The milk frother is a must-have for coffee lovers, enabling them to create delicious lattes and cappuccinos at home.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the kitchen appliances market on TikTok US in 02月, Ninja Kitchen US had a GMV of $83.59万 with a sold count of 6420. Their success might be due to their well-known brand reputation and the quality of their products. EUHOMY also performed well, with a GMV of $83.11万 and 9009 units sold. They likely benefited from their focus on product features such as the high ice-making capacity of their ice maker. Cowsar Appliance achieved a GMV of $77.99万 and sold 7390 units, perhaps due to their effective marketing strategies and product variety. These brands' activities on TikTok not only contributed to their sales but also increased their influence within the US market.

Conclusion

Overall, the kitchen appliances market on TikTok in the US during 02月 showed diverse trends. The top-selling products and brands demonstrated the importance of practicality, convenience, and brand reputation. For cross-border merchants, it is advisable to focus on promoting products with unique features that meet the needs of US consumers. They should also leverage TikTok's video content capabilities to showcase their products effectively. Looking ahead, we can expect the market to continue to grow, with an increasing emphasis on smart and sustainable kitchen appliances. Merchants who can adapt to these trends and utilize TikTok's platform effectively will likely achieve greater success in the US kitchen appliances market.