Introduction

The Hand, Foot & Nail Care market has been steadily growing in the global consumer landscape, as people are increasingly focusing on personal grooming and self-care. TikTok, with its massive user base and highly engaging platform, has emerged as a powerful tool for promoting products in this category, especially in the US market. Its unique features such as short videos, trends, and influencer marketing offer great opportunities for brands and merchants to reach a wide audience.

Category Market Overview

According to various authoritative sources, the Hand, Foot & Nail Care market in the US has witnessed significant growth in recent years. The market size has been expanding due to factors like increasing awareness of hygiene, beauty trends, and the desire for well-groomed appearance. Consumer demand has also been evolving, with a growing preference for natural and organic products, as well as innovative solutions for nail care. The data indicates that this category continues to show potential for further growth.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the Hand, Foot & Nail Care category had some notable sales performances. The top-selling products included Ginger Nail Treatment Nail Support Nail Care with 13,500 units sold and a GMV of $254,000, and LINKEVAP Electric Feet Callus Remover with 13,200 units sold and a GMV of $207,600. The popularity of these products can be attributed to their effectiveness in addressing common nail and foot care issues, as well as their appealing marketing on TikTok. The sales growth of some products also indicates a growing demand for quality nail and foot care items on the platform.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Hand, Foot & Nail Care market on TikTok US in February, BeetlesGelPolish had a GMV of $518,900 with 16,100 units sold. Their success could be due to their wide range of gel polish products and effective marketing strategies on TikTok. SXC Cosmetics also had a significant presence with a GMV of $392,300 and 11,100 units sold. They likely benefited from their unique product offerings like the French Tip Press On Nails kit. These brands have been able to leverage TikTok's platform to increase their visibility and drive sales through engaging content and collaborations with video bloggers.

Conclusion

Overall, the Hand, Foot & Nail Care market on TikTok in the US during February showed both opportunities and challenges. The top-selling products and successful brands demonstrated the potential for growth in this category. For cross-border merchants, it is recommended to focus on product quality, effective marketing through engaging TikTok videos, and collaborating with influencers. Looking ahead, the market is likely to continue evolving with increasing competition and a growing demand for innovative and natural products in the Hand, Foot & Nail Care segment.