Introduction

The haircare & styling market has been a significant part of the global consumer landscape. With the increasing focus on personal appearance and grooming, consumers are constantly seeking innovative haircare products. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their haircare & styling products in an engaging and visually appealing way, reaching a vast and diverse audience.

Category Market Overview

According to authoritative sources, the haircare & styling market in the US has been experiencing steady growth. The market size has been expanding due to factors such as the growing awareness of hair health, changing fashion trends, and the influence of social media. Consumer demand has been shifting towards more natural and effective products. For example, there is an increasing preference for shampoos and conditioners with organic ingredients. The data also indicates a continuous evolution in the market, with new product categories and trends emerging regularly.

Sales Situation of the Specific Category

On TikTok Shop in the US during 02月, the haircare & styling category witnessed diverse sales performances. The top-selling products included Based Bodyworks Hair Texture Powder with a sold count of 2.07万 and a GMV of 94.87万. Another popular product was STRONG HOLD- THICK EDGES- EDGE CONTROL BASK AND LATHER Gel Haircare strong edge, with 1.72万 in sold count and 23.66万 in GMV. The popularity of these products can be attributed to their effectiveness in achieving desired hair textures and styles. For instance, the hair texture powder offers instant volume and a matte finish, which is highly sought after by consumers. The sales growth of these products also reflects the increasing demand for haircare solutions that can provide quick and visible results on TikTok.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the haircare & styling market on TikTok US in 02月, Based Bodyworks stood out with a GMV of 184.26万 and a sold count of 4.31万. Their success can be attributed to their focus on product quality and effective marketing strategies on TikTok. They likely utilized engaging video content to showcase the benefits of their hair texture powder. Color Wow Hair also had a remarkable performance with a GMV of 137.78万 and a sold count of 4.34万. Their significant growth rate of 222.34% indicates their ability to capture the attention of TikTok users through innovative product offerings and appealing marketing campaigns.

Conclusion

Overall, the haircare & styling market on TikTok in the US during 02月 showed a vibrant picture. Cross-border merchants can take advantage of the trends by focusing on product quality and effectiveness, similar to the successful brands. They should also invest in creating engaging video content to showcase their products. Looking ahead, the market is expected to continue growing, with an increasing emphasis on natural and sustainable haircare products. Merchants need to stay updated with the latest trends and adapt their strategies accordingly to succeed in this competitive landscape.