Gloda Insights: TikTok US February Women's Underwear Market Trend Analysis
TikTok US Underwear e-commerce
2025-03-07 02:28:59 released 35
Introduction
The women's underwear market holds significant importance in the global consumer landscape. It is a constantly evolving sector with changing consumer demands and preferences. In recent years, the rise of e-commerce platforms has further transformed the way this market operates. TikTok, in particular, has emerged as a powerful platform in the US, offering unique advantages for promoting and selling women's underwear. With its vast user base and engaging content format, it provides an excellent opportunity for brands and merchants to reach a wide audience and showcase their products in an innovative way.Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the women's underwear market in the US is substantial in size. It has been experiencing steady growth over the years, driven by factors such as increasing fashion consciousness among women, a growing focus on comfort, and the convenience of online shopping. Consumer demand has also been shifting, with a greater emphasis on styles that offer both functionality and aesthetics. For instance, there is a rising trend towards seamless and wireless bras, as well as shapewear that provides effective tummy control and body shaping.Sales Situation of the Specific Category
On TikTok Shop in the US during 0月, the women's underwear category witnessed diverse sales performances. The top-selling products included items like "New-Plus size girls' bra, comfortable, slimming and anti-sagging" with a sold count of 5.49万 and a GMV of 45.15万, and "CAKES circles - The 1st viral non-adhesive nip cover - Official CAKES" with 3.92万 sold count and a GMV of 105.97万. The popularity of these products can be attributed to various factors. Firstly, they address specific consumer needs such as providing comfort for plus-size women or offering a unique solution like non-adhesive nipple covers. Secondly, their marketing on TikTok through engaging videos by video bloggers has likely contributed to their high visibility and subsequent sales growth.Brand Case Analysis of the Specific Category
Several brands stood out in the women's underwear market on TikTok in the US during 0月. For example, Hsia-Bras had a GMV of 220.41万 with a sold count of 8.28万. Their success could be due to their product range that likely caters well to the target market's preferences, along with effective marketing strategies on TikTok. SHAPSHE also had a notable performance with a GMV of 143.92万 and 3.1万 sold count. They might have focused on highlighting the features of their products, such as the adjustable shoulder straps in their waist shapewear, through engaging content on the platform. CAKES body achieved a GMV of 136.85万 and 4.64万 sold count, possibly leveraging the viral nature of their non-adhesive nip cover product.Conclusion
Overall, the women's underwear market on TikTok in the US during 0月 showed a mix of growth and competition. Cross-border merchants can take several actionable recommendations from this analysis. Firstly, they should focus on understanding and addressing specific consumer needs, as seen with the success of products that offered unique features. Secondly, leveraging the power of TikTok's video content by collaborating with video bloggers can significantly boost product visibility and sales. Looking ahead, the market is likely to continue evolving, with trends such as increased demand for sustainable and inclusive underwear options expected to gain more prominence. Merchants need to stay updated and adapt their strategies accordingly to thrive in this dynamic market.More recommendations
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