Gloda Insights: TikTok US February Swimwear, Surfwear & Wetsuits Market Trend Analysis
Swimwear TikTok US 0月 Market E-commerce
2025-03-07 02:29:00 released 45
Introduction
The swimwear, surfwear & wetsuits market holds significant importance in the global consumer landscape. With the increasing popularity of beach vacations, water sports, and a focus on fitness and outdoor activities, the demand for these products has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in a visually appealing and engaging way, reaching a vast and diverse audience of potential customers.Category Market Overview
According to authoritative sources, the swimwear, surfwear & wetsuits market in the US has been experiencing steady growth. The market size has been expanding due to factors such as changing fashion trends, increased participation in water-based activities, and a growing awareness of the importance of quality swimwear. Consumer demand has also been evolving, with a preference for stylish designs, comfortable fabrics, and functional features. For instance, there is a higher demand for swimsuits with tummy control, adjustable straps, and unique prints.Sales Situation of the Specific Category
On TikTok Shop in the US during 0月, the swimwear, surfwear & wetsuits category showed interesting sales performance. The total GMV was $0, with a GMV QoQ of 0%. The sold count was 2773, and the sold product count was 2573. The average price of the sold items was $18.75, and the sold count ratio was 6.18%. Looking at the top-selling products, the "Two-piece Set Women's All Over Print Bikini Sets, Fashion Chic Halter Neck Backless Triangle Swim Bra & Tie Side Swim Thong Swimwear Set" had a sold count of 5413 and a GMV of $3.68万. The "Holipick One Shoulder One Piece Swimsuit for Women Tummy Control Bathing Suits Modest Full Coverage Keyhole Swimwear" sold 5019 units with a GMV of $17.54万. These products' popularity could be attributed to their trendy designs, functionality like tummy control, and the appealing way they were presented on TikTok through videos and images.Brand Case Analysis of the Specific Category
Among the top-performing brands in the swimwear, surfwear & wetsuits market on TikTok US in 0月, CUPSHE SHOP stood out with a GMV of $41.6万 and a GMV QoQ of 19.14%. It had a sold count of 1.18万, with 367 products sold. The average price was $35.25, and the sold count ratio was 12.59%. CUPSHE SHOP likely achieved this success through effective marketing strategies on TikTok, such as collaborating with popular video bloggers to showcase their products. Blooming Jelly US also had a notable performance with a GMV of $30.37万 and a GMV QoQ of 26.45%. They sold 9905 units, with 82 products sold. Their success might be due to their focus on quality and stylish designs that appeal to the TikTok audience. Holipick had a significant increase in GMV with a 271.29% GMV QoQ growth, achieving a GMV of $29.76万. They sold 8585 units, indicating their effective product offerings and marketing on the platform.Conclusion
Overall, the swimwear, surfwear & wetsuits market on TikTok in the US during 0月 showed both opportunities and challenges. While some brands and products achieved impressive sales figures, the category as a whole had a relatively modest GMV growth. For cross-border merchants, it is recommended to focus on product design that aligns with the latest fashion trends and consumer preferences. Collaborating with popular video bloggers can also significantly boost product visibility. Looking ahead, as the summer season approaches and more people engage in water activities, the market is expected to grow further. Merchants should be prepared to adapt their marketing strategies and product offerings to meet the evolving demands of the TikTok audience.More recommendations
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