Introduction

The large home appliances market plays a significant role in the global consumer landscape. With the increasing focus on home comfort and convenience, the demand for such appliances has been on the rise. TikTok, in the US region, has emerged as a unique platform with its vast user base and engaging content format, offering great potential for promoting large home appliances to a wide audience.

Category Market Overview

According to various authoritative sources, the large home appliances market in the US has witnessed steady growth over the years. The market size has been expanding, driven by factors such as new housing developments, replacement of old appliances, and the growing trend of home improvement. Consumer demand has also been evolving, with a greater emphasis on energy-efficient, smart, and multi-functional appliances. In the context of TikTok, this market segment has the opportunity to reach a younger and more tech-savvy demographic, leveraging the platform's viral nature to showcase innovative products.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the large home appliances category had diverse sales performance. The top-selling products included the HDTV Antenna, which had a sold count of 8686 with a GMV of $100,000. The Euhomy 110V Portable Clothes Dryer also performed well, with 636 units sold and a GMV of $119,800. The popularity of these products can be attributed to their practicality and the ability to meet specific consumer needs. For example, the HDTV antenna provides free local channels, appealing to cost-conscious consumers, while the portable dryer is suitable for those with limited space such as in apartments, RVs, or dorms.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the large home appliances category on TikTok in February, Costway stood out with a GMV of $141,900 and a sold count of 916. Their success can be attributed to their wide range of products and effective marketing strategies on the platform. EUHOMY also had a notable performance with a GMV of $135,200 and 735 units sold. They likely capitalized on their brand reputation for quality appliances. Soffiya Pro had a high sold count of 8887, achieving a GMV of $102,400, perhaps through aggressive marketing and offering products that resonate with TikTok's user base.

Conclusion

Overall, the large home appliances market on TikTok in the US during February showed promising trends. Cross-border merchants can take advantage of the platform's popularity by focusing on promoting products that meet the specific needs of the US consumer, such as energy-efficient and space-saving appliances. They should also collaborate with popular video bloggers to increase product visibility. Looking ahead, the market is likely to continue growing as more consumers turn to TikTok for shopping inspiration and as technology continues to advance in the home appliances sector.