Introduction

The men's underwear market holds significant importance in the global consumer landscape. With the evolving fashion sensibilities and increasing focus on comfort and functionality, it has witnessed steady growth. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their men's underwear products in innovative ways, leveraging its engaging video content format.

Category Market Overview

According to authoritative sources, the men's underwear market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as changing consumer preferences towards more stylish and comfortable options. Consumer demand has shifted towards products that offer both aesthetics and practicality. For instance, there is a growing preference for breathable fabrics and trendy designs. Integrating the available data, we can see that TikTok has become a key platform for this market, with increasing activity related to men's underwear sales and promotion.

Sales Situation of the Specific Category

On TikTok Shop in the US during 02月, the sales performance of men's underwear varied across different products. The top-selling product was "Men's Solid Color Letter Tape Boxer Briefs, Casual Comfy Breathable Comfortable Athletic Sports Moisture Absorption Opening Crotch Underwear for Daily Wear, Mens Underwear for All Seasons" with a sold count of 4601 and a GMV of $61,200. Its popularity can be attributed to its combination of comfort features like moisture absorption and breathable fabric, along with a stylish design. Another popular item was "Men's Trendy Cartoon Print Over The Calf Socks, Cute Chicken Feet Design Knit Socks, Comfort Hosiery for Men Indoor Outdoor Wear" with 3445 units sold and a GMV of $6,200.95. The novelty of its cartoon print design likely contributed to its sales growth.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the men's underwear market on TikTok US in 02月, Nebility MENS stood out with a GMV of $174,100 and a sold count of 8122. Their success can be linked to their effective marketing strategies on TikTok, perhaps leveraging engaging video content by collaborating with popular video bloggers with 2062 video blogger count. They also offered a diverse range of products with an average price of $21.44. Another notable brand was PSD Underwear with a GMV of $40,700 and 1226 units sold. Their high-quality products, as indicated by their relatively high average price of $33.20, along with their 1733 video blogger count, might have contributed to their performance.

Conclusion

Overall, the men's underwear market on TikTok in the US during 02月 showed diverse trends. Some brands experienced significant growth, while others faced declines. For cross-border merchants, it is advisable to focus on product features that resonate with the US consumer, such as comfort and style. Leveraging TikTok's video capabilities through collaborations with video bloggers can enhance brand visibility. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainable and innovative products. Merchants should stay updated on these trends to remain competitive.