Introduction

In the global consumer landscape, the Leisure & Outdoor Recreation Equipment market has been of significant importance. With the increasing focus on health and outdoor activities, the demand for such equipment has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling businesses to showcase their products in an engaging and creative manner, thus playing a crucial role in the growth of the Leisure & Outdoor Recreation Equipment market.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Leisure & Outdoor Recreation Equipment market in the US has witnessed steady growth. The market size has been expanding, driven by factors such as the growing popularity of outdoor sports and recreational activities. Consumer demand has also been evolving, with a greater emphasis on quality, functionality, and innovative features. For instance, there has been an increased preference for lightweight and durable camping equipment, as well as advanced fishing gear. This overall trend indicates a positive outlook for the market in the coming months.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the Leisure & Outdoor Recreation Equipment category showed interesting sales performance. The top-selling products included items like the ROCKBROS Cold Weather Windproof Thermal Winter Balaclava Ski Mask Neck Warmer Hood, which had a sold count of 2944 and a GMV of $1.76 million. Another popular product was the Rod Sleeves - Snag Resistant Fishing Rod Covers with 2786 units sold and a GMV of $2.8 million. The popularity of these products can be attributed to their practicality and suitability for the current outdoor season. The sales growth of many products in this category was also notable, indicating a growing consumer interest in equipping themselves for outdoor pursuits.

Brand Case Analysis of the Specific Category

Several brands stood out in the Leisure & Outdoor Recreation Equipment market on TikTok. For example, LIV FISHING had a GMV of $65,600 in February with a sold count of 5365 and a sold count ratio of 6.02%. Their success could be due to their wide range of fishing-related products and effective marketing strategies on the platform. Beyond Braid also performed well with a GMV of $49,300 and a sold count of 1719. They likely benefited from their reputation for quality products in the outdoor equipment niche. Truscend, on the other hand, experienced a significant GMV growth of 337.56% with a GMV of $47,500, suggesting their innovative product offerings and marketing campaigns were highly effective in capturing the attention of TikTok users.

Conclusion

Overall, the Leisure & Outdoor Recreation Equipment market on TikTok in the US during February showed promising trends. The sales of various products were strong, and several brands managed to achieve significant growth. For cross-border merchants, it is advisable to focus on product quality and innovation, as well as leveraging TikTok's marketing capabilities to reach a wider audience. Looking ahead, the market is expected to continue growing, driven by the ongoing interest in outdoor activities and the increasing popularity of TikTok as a shopping platform.