Introduction

In the global consumer landscape, the Computer Accessories market has been of great importance. With the continuous development of technology and the increasing popularity of digital devices, the demand for computer accessories has been on the rise. TikTok, as a leading social media platform in the US, offers unique advantages for promoting and selling computer accessories. Its vast user base and engaging content format provide excellent opportunities for brands and merchants to reach a wide audience and drive sales.

Category Market Overview

The Computer Accessories market in the US has witnessed significant growth in recent years. According to authoritative websites and media outlets, the market size has been expanding steadily, driven by factors such as the growth of the digital workforce, the increasing popularity of gaming, and the need for enhanced productivity. Consumer demand for computer accessories has also been changing, with a greater emphasis on functionality, convenience, and aesthetics. For example, there is a growing demand for wireless and portable accessories, as well as those with unique designs.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the sales performance of computer accessories showed interesting patterns. The top-selling products included items like the SD Card Reader for iPhone, 3 in 1 SD&TF Card Reader Lightning Camera Adapter Plug, which had a sold count of 3529 and a GMV of $1.62 million. Another popular product was the Laptop Bed Desk, Portable Foldable Laptop Table, with a sold count of 3434 and a GMV of $7.61 million. The popularity of these products can be attributed to their practicality and suitability for various usage scenarios, such as working from home or on the go. The sales growth of different products varied, with some experiencing significant increases while others faced declines.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Computer Accessories market on TikTok in February. For instance, HUANUO Global had a GMV of $13.2 million, although it experienced a -60.81% qoq decline in GMV. They sold 2926 units with an average price of $45.09. Aula also had a notable performance with a GMV of $9.5 million and a -33.6% qoq decline in GMV, selling 1494 units at an average price of $63.58. TikTrend Store, on the other hand, had a GMV of $8.2 million with a 77.03% qoq increase in GMV, selling 5015 units at an average price of $16.34. These brands employed different strategies, such as offering quality products, engaging with video bloggers, and creating appealing marketing content to drive sales.

Conclusion

Overall, the Computer Accessories market on TikTok in the US during February presented a mixed picture. While some products and brands experienced growth, others faced challenges. For cross-border merchants, it is advisable to focus on product quality and functionality, engage with popular video bloggers to increase brand awareness, and keep up with the changing consumer demands. Looking ahead, the market is likely to continue evolving, with potential growth opportunities in areas such as wireless and innovative accessories. Merchants should stay vigilant and adapt their strategies accordingly to succeed in this competitive market.