Introduction

The Fabrics & Sewing Supplies market has been an important part of the global consumer landscape. With the increasing popularity of DIY projects and home sewing, the demand for such supplies has been on the rise. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows merchants to showcase their products in an engaging and creative way, reaching a vast audience of potential customers who are interested in sewing and crafting.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Fabrics & Sewing Supplies market in the US has shown significant growth in recent years. The market size has been expanding steadily, driven by the growing interest in home-based sewing activities, both for personal use and as a hobby. Consumer demand has also been changing, with a greater emphasis on high-quality and innovative products. For example, there is an increasing preference for sewing kits that come with a variety of tools and materials, making it easier for beginners to start their sewing projects.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the Fabrics & Sewing Supplies category had some notable sales performances. The top-selling products included the Self-threading Needle Set, 30pcs/set Multi-purpose Household Hand Sewing Needle with Wooden Needle Case, which had a sold count of 2816 and a GMV of $2393.6. Another popular product was the Iron On Patches Heat Press Apply on Hoddie Sweatershirt T-shirts with 2785 units sold. The popularity of these products can be attributed to their practicality and suitability for various sewing and crafting projects. The sales growth of these items also indicates a strong demand for such supplies on the TikTok platform.

Brand Case Analysis of the Specific Category

Among the top-performing brands and stores in the Fabrics & Sewing Supplies market on TikTok US in February, Shop Tucky had a GMV of $74,600 with a sold count of 3000. However, it also experienced a significant qoq decrease of -47.12%. Dee's Craft Shop had a GMV of $12,300 with 2785 units sold and a qoq decrease of -39.69%. These brands and stores employ different strategies. Some focus on offering a wide range of products, while others may specialize in specific types of sewing supplies. For example, Shop Tucky might be known for its diverse product selection, attracting customers who are looking for various sewing tools and materials in one place.

Conclusion

Overall, the Fabrics & Sewing Supplies market on TikTok in the US during February showed a mix of trends. While there were some top-selling products with good sales growth, some brands also faced challenges in maintaining their previous sales levels. For cross-border merchants, it is advisable to focus on product quality and innovation, as well as leveraging the creative capabilities of TikTok to showcase their products effectively. Looking ahead, the market is likely to continue to grow, with an increasing demand for unique and high-quality sewing supplies, especially as more people engage in home-based sewing and crafting activities.