Introduction

The Dog & Cat Food market plays a crucial role in the global consumer landscape. With the increasing number of pet owners, the demand for high-quality pet food has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format, allowing pet food brands to connect with a large audience of pet lovers, making it an ideal place to analyze the trends and performance of the Dog & Cat Food market.

Category Market Overview

According to authoritative sources, the Dog & Cat Food market in the US has been experiencing steady growth. The market size has been expanding due to factors such as the growing pet population and the increasing awareness of pet health. Consumers are now more conscious about the quality and ingredients of the food they feed their pets. This trend is reflected in the data, where we can see changes in consumer demand towards more natural and healthy pet food options.

Sales Situation of the Specific Category

Top-Selling Products

On TikTok Shop in the US during 02月, several products stood out in the Dog & Cat Food category. For example, King Lou Whole Duck Feet Dental Treat for Dogs, with a sold count of 1726, achieved a GMV of $7.68万. Another popular product was Wild Wolf 12-inch Angus Bully Sticks, which had a sold count of 1125 and a GMV of $2.81万. The popularity of these products can be attributed to factors such as their high-quality ingredients, natural and healthy nature, and the appeal they have to pet owners who are looking for good treats for their furry friends.

Sales Growth and Patterns

Some products showed significant sales growth. For instance, Wild Wolf Bully Sticks had a GMV qoq of 94.52%, indicating a substantial increase in sales from the previous period. The reasons behind such growth could be effective marketing on TikTok, positive word-of-mouth from satisfied customers, and the product's ability to meet the specific needs of pet owners, like providing a long-lasting chew for dogs.

Brand Case Analysis of the Specific Category

King Lou

King Lou had an impressive performance in 02月. With a GMV of $16.23万 and a GMV qoq of 45%, it clearly had a strong presence on TikTok. The brand sold 4133 units, with an average price of $39.27. Its success could be due to its focus on high-quality, single-ingredient products like the Whole Duck Feet and Whole Chicken Feet Dental Treats, which resonate well with pet owners who prioritize natural and healthy options for their pets.

Mighty Paw

Mighty Paw also had a notable showing, with a GMV of $4.82万 and a GMV qoq of 21.92%. It sold 1462 units with an average price of $32.96. The brand's products, such as the Yak Cheese Dog Chews and Cow Kneecap Chews, are popular among pet owners, likely due to their all-natural and meaty nature, appealing to dogs' taste preferences.

Conclusion

Overall, the Dog & Cat Food market on TikTok in the US during 02月 showed promising trends. There was a clear preference for natural and high-quality products, with certain brands and products achieving significant sales success. For cross-border merchants, it is recommended to focus on product quality, use engaging TikTok content to promote products, and leverage the platform's reach to connect with pet owners. Looking ahead, we can expect the market to continue growing as the awareness of pet health and the importance of proper nutrition for pets further increases.