Gloda Insights: TikTok US February Trading Cards & Accessories Market Trend Analysis
TikTokTrading Cards & AccessoriesUS MarketFebruary
2025-03-05 01:00:21 released 28
Introduction
The Trading Cards & Accessories market has been an interesting segment in the global consumer landscape. With the rise of collectibles and the passion of enthusiasts, it has seen consistent growth. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and sellers to showcase their trading cards and accessories in an engaging way, leveraging the power of short videos and trends to capture the attention of potential buyers.Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the Trading Cards & Accessories market in the US has been showing significant trends. The market size has been expanding steadily, driven by the increasing popularity of collectible cards such as Pokémon and various sports trading cards. Consumer demand has been evolving, with a growing preference for limited edition and rare items. The growth trends indicate a positive outlook, as more consumers are getting involved in the hobby of collecting and trading these items.Sales Situation of the Specific Category
On TikTok Shop in the US during February, the sales performance of the Trading Cards & Accessories category was quite notable. The top-selling products included items like "PICK YOUR TEAM THE REAL AUTOGRAPH MEMORABILIA THE ONE AUTOGRAPHED HELMET" with 13,800 units sold and a GMV of $341,300. Another popular product was "Pokémon KING OF THE HILL Booster Pack" which had 3,674 units sold and a GMV of $357,900. The sales growth of these products can be attributed to factors such as brand popularity, the hype around new releases, and the engaging marketing on TikTok. For example, many sellers create exciting unboxing videos and showcase the unique features of the cards, attracting a large number of viewers and potential buyers.Brand Case Analysis of the Specific Category
Looking at the top-performing brands or stores in the Trading Cards & Accessories market on TikTok US in February, we have some interesting cases. For instance, Calipokehouse had a GMV of $821,300 with 11,400 units sold. However, it experienced a -12.35% GMV qoq change. Their strategy might involve focusing on a specific range of trading cards and building a loyal customer base through consistent product offerings. Another brand, BurtonBreaks, had a GMV of $701,200 with 4,119 units sold and a significant 26.03% GMV qoq growth. They could be leveraging effective marketing campaigns and partnerships to boost their sales and visibility on the platform.Conclusion
Overall, the Trading Cards & Accessories market on TikTok in the US during February showed a mix of trends. While some brands experienced growth, others faced challenges. For cross-border merchants, it is advisable to focus on creating engaging content, highlighting the unique features of their products, and collaborating with popular video bloggers to increase visibility. Looking ahead, the market is expected to continue growing, with an increasing emphasis on digital marketing and the expansion of product lines to meet the diverse demands of consumers.More recommendations
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