Gloda Insights: TikTok US February Pet Supplies Market Trend Analysis
TikTok Pet Supplies US Market Cross-border E-commerce
2025-03-03 05:52:31 released 21
Introduction
The pet supplies market has been witnessing significant growth in the global consumer landscape. With the increasing number of pet owners and their growing concern for their pets' well-being, the demand for various pet supplies has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows pet supply brands and merchants to showcase their products in an engaging and creative way, reaching a vast audience of pet lovers.Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the pet supplies market in the US is substantial. The market size has been steadily expanding, driven by factors such as the rising pet population and the trend of pet humanization. Consumers are now more inclined towards high-quality and innovative pet products. Growth trends indicate a continuous upward trajectory, with an increasing focus on products that enhance the comfort and health of pets. Changes in consumer demand are also evident, with a preference for products that are convenient to use and offer added functionality.Sales Situation of the Specific Category
On TikTok Shop in the US during February, the pet supplies category had diverse sales performances. The top-selling products included Interactive Dog Toys Dog Ball, which had a sold count of 11,600 and a GMV of $242,900. The popularity of such products can be attributed to their innovative features like being USB rechargeable and providing interactive play for dogs. Another popular product was the WLP: Pet Glove Wipes for Dogs & Cats with a sold count of 9,333 and a GMV of $148,400, appealing to pet owners for its convenience in grooming. The NPS 2025 Release Dog Bark Deterrent Device also did well, with 8,295 units sold and a GMV of $315,100, likely due to its functionality in addressing a common pet behavior issue. Overall, the sales growth of these products varied, with some showing significant increases while others had more moderate growth patterns.Brand Case Analysis of the Specific Category
Among the top-performing brands in the pet supplies market on TikTok US in February, Meowant had a GMV of $782,800 with a sold count of 3,651. Their relatively high average price per item $214.41 indicates a focus on higher-end pet products. LMVVC had a GMV of $413,300 and a sold count of 7,549, showing strong growth of 69.67% quarter-on-quarter. Their strategy might involve offering a diverse range of products as they had 43 product counts. NPS Pets USA had a GMV of $394,100 with a large sold count of 10,400, suggesting a focus on mass-market appeal. Each of these brands has its own unique sales metrics and strategies, and they have been able to establish their influence within the US TikTok pet supplies market.Conclusion
Overall, the pet supplies market on TikTok in the US during February showed a mix of performances among different products and brands. For cross-border merchants, it is advisable to focus on product innovation and functionality to attract consumers. Leveraging the power of TikTok's visual and engaging platform to showcase products effectively is crucial. Future market development trends are likely to see continued growth, with an even greater emphasis on products that meet the evolving needs of pet owners. Merchants should also keep a close eye on competitors' strategies and adapt accordingly to stay competitive in this thriving market.More recommendations
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