Introduction

The household appliances market plays a crucial role in the global consumer landscape. With the increasing focus on convenience and comfort in daily life, the demand for various household appliances has been on the rise. TikTok, as a leading social media platform in the US, offers unique advantages for promoting household appliances. Its vast user base and engaging video content format enable brands and merchants to showcase their products in an innovative and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to authoritative sources, the household appliances market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, driven by factors such as population growth, increasing household income, and the growing trend of home improvement. Consumer demand has also been evolving, with a greater emphasis on energy-efficient, smart, and multi-functional appliances. In the context of TikTok, this market segment has seen increased activity, with numerous brands and merchants leveraging the platform to connect with consumers.

Sales Situation of the Specific Category

On TikTok Shop in the US during 02月, the household appliances category exhibited interesting sales patterns. The top-selling products included Portable Ultrasonic Air Humidifier, Mini Travel Iron for Clothes, and Phueut Pressurized Handheld Multi-Surface Natural Steam Cleaner. The Portable Ultrasonic Air Humidifier had a sold count of 3.25万, generating a GMV of $43.29万. The Mini Travel Iron for Clothes sold 2.44万 units with a GMV of $45.88万. The popularity of these products can be attributed to their portability, versatility, and suitability for various household and travel needs. The sales growth of these items also reflects the consumers' preference for convenient and practical household appliances on TikTok.

Brand Case Analysis of the Specific Category

Several brands stood out in the household appliances market on TikTok in 02月. For example, Homeika had a GMV of $129.12万 with a sold count of 1.4万, although it experienced a -27.78% GMV qoq change. EurekaUS had a significant GMV growth of 193.69% with a GMV of $96.82万 and a sold count of 6189. EUHOMY also showed a good performance with a GMV of $96.63万 and a 33.19% GMV qoq increase. These brands likely employed different strategies such as creating engaging video content, collaborating with video bloggers, and highlighting the unique features of their products to drive sales and gain market share.

Conclusion

Overall, the household appliances market on TikTok in the US during 02月 presented a mix of opportunities and challenges. The top-selling products and successful brands demonstrated the potential for growth in this category. For cross-border merchants, it is advisable to focus on product features that meet the evolving consumer demands, such as portability and energy efficiency. Collaborating with popular video bloggers and creating engaging content can also enhance brand visibility and drive sales. Looking ahead, the market is expected to continue evolving, with an increasing emphasis on smart and sustainable household appliances, presenting new opportunities for merchants to tap into on TikTok.