Introduction

The Pre-Owned market has been gaining significant importance in the global consumer landscape. Consumers are increasingly looking for cost-effective and sustainable options, making the Pre-Owned category a lucrative segment. TikTok, with its massive user base and engaging content format, offers unique advantages in the US market. It provides a platform for sellers to showcase their Pre-Owned products to a wide audience, leveraging the power of short videos and trends to drive sales.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Pre-Owned market in the US has been experiencing steady growth. The market size has been expanding as more consumers embrace the idea of purchasing second-hand items. Consumer demand changes have also been notable, with a shift towards quality Pre-Owned products in various categories such as electronics, footwear, and collectibles. This growth trend is expected to continue as sustainability and affordability remain key factors in consumer purchasing decisions.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the Pre-Owned category showed interesting sales performance. The top-selling products included items like Adidas Samba OG Cloud White Core Black GS IE3675 Kid's Size Gift Authentic Shoes with 587 units sold and a GMV of $49,600. Refurbished electronics such as the Refurbished iPad 6 9.7" WiFi - Excellent Condition also had significant sales with 196 units sold and a GMV of $26,200. The popularity of these products can be attributed to factors like brand recognition, quality assurance, and the appeal of getting a good deal on pre-owned items. The sales growth of these products indicates a growing acceptance of Pre-Owned goods on the TikTok platform.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Pre-Owned market on TikTok in February. For example, plug - shop tech had a GMV of $157,100 with 562 units sold, showing a significant growth rate of 15.55% quarter-on-quarter. Their success could be due to their wide range of products and effective marketing strategies on the platform. Reunited Luxury also had a notable performance with a GMV of $97,300 and 42 units sold, experiencing a high growth rate of 47.77% quarter-on-quarter. Their focus on luxury Pre-Owned items and ability to attract a niche customer base through engaging content likely contributed to their success.

Conclusion

Overall, the Pre-Owned market on TikTok in the US during February showed promising trends. The increasing sales of various products and the success of different brands indicate a growing market potential. For cross-border merchants, it is advisable to focus on product quality, provide clear descriptions and warranties, and leverage TikTok's marketing features to reach a wider audience. Looking ahead, the Pre-Owned market on TikTok is expected to continue its growth trajectory as more consumers seek sustainable and affordable shopping options.