Introduction

The kitchenware market has always been an important part of the global consumer landscape. With the increasing popularity of cooking and home dining, the demand for various kitchen utensils and appliances has been on the rise. TikTok, as a leading social media platform in the US, offers unique advantages for promoting kitchenware products. Its vast user base and engaging video content format enable brands and merchants to showcase their kitchenware items in a creative and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to authoritative sources, the kitchenware market in the US has been experiencing steady growth in recent years. The market size has been expanding due to factors such as the growth of the housing market, increased interest in cooking as a hobby, and the trend of home entertaining. Consumer demand has also been evolving, with a greater emphasis on convenience, functionality, and stylish design. In February on TikTok, the kitchenware category showed interesting trends as well, with various data indicators providing insights into its market dynamics.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the kitchenware category had a notable sales performance. The GMV Gross Merchandise Volume for kitchenware was influenced by different factors. For example, the sold count of kitchenware products reached 1.85 million, with a sold count QoQ Quarter-on-Quarter change of 0%. The average price of sold items was $20.62. Looking at the top-selling products, the SUSTEAS Rotary Grater with Handle was a hot seller, with 22,700 units sold and a GMV of $687,900. The Etekcity Food Nutrition Scale also performed well, with 9,340 units sold and a GMV of $561,100. These products' popularity could be attributed to their unique features such as the well-designed blades and suction cup base of the grater and the advanced functionality of the nutrition scale for weight management.

Brand Case Analysis of the Specific Category

Several brands stood out in the kitchenware market on TikTok in February. For instance, SUSTEAS had a GMV of $894,400 with 29,800 units sold. However, it experienced a -46.93% GMV QoQ change. Their product, the Rotary Grater, was highly popular, likely due to its innovative design and practicality. Carote USA had a GMV of $595,700 with a 4.98% GMV QoQ increase and 6,630 units sold. Their success might be attributed to their focus on quality and effective marketing strategies on TikTok. Etekcity also had a good performance with a GMV of $565,900 and 9,496 units sold, showing a 4.65% GMV QoQ increase. These brands' activities on TikTok not only contributed to their own sales but also had an impact on the overall kitchenware market trends within the US region.

Conclusion

In summary, the kitchenware market on TikTok in the US during February had its own set of trends and characteristics. The sales performance of different products and brands varied, with some experiencing growth while others faced challenges. For cross-border merchants, it is advisable to focus on product features that appeal to the US consumers' evolving demands, such as convenience and functionality. They should also leverage TikTok's platform to create engaging video content to showcase their products. Looking ahead, the kitchenware market on TikTok in the US is likely to continue evolving, with potential for further growth as the platform's user base and the popularity of cooking-related content continue to expand.