Introduction

In the global consumer landscape, the home appliances market holds significant importance. With the continuous development of living standards, consumers' demand for various home appliances is constantly increasing. TikTok, as a popular social media platform in the US, has unique advantages in promoting the home appliances market. Its huge user base and powerful content dissemination ability provide excellent opportunities for home appliance products to reach a wide range of consumers.

Category Market Overview

According to the latest information from authoritative websites and media outlets, the home appliances market in the US has been showing a stable growth trend in recent years. The market size has been expanding steadily, driven by factors such as population growth, upgrading of living standards, and the increasing popularity of smart home concepts. Consumer demand for home appliances is also changing. They are more inclined to choose products that are energy-efficient, intelligent, and convenient to use. Integrating with the existing data, we can see that the home appliances market on TikTok in the US is also gradually emerging as an important sales channel.

Sales Situation of the Specific Category

Analyzing the sales performance of home appliances on TikTok Shop in the US during the 07 week, we can see some interesting phenomena. The top-selling products include Portable Ultrasonic Air Humidifier, Mini Travel Iron for Clothes, and Electric Fabric Defuzzer Lint Remover Cutter Pellet Machine for Clothes. For example, the Portable Ultrasonic Air Humidifier sold 14,700 units with a GMV of $195,200. The Mini Travel Iron for Clothes sold 14,000 units and achieved a GMV of $265,300. The popularity of these products may be due to their portability and practicality, which meet the needs of consumers in different scenarios such as home and travel. The sales growth of these products also reflects the strong demand for such convenient home appliances on TikTok.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands or stores in the home appliances market on TikTok in the US during the 07 week, we have Homeika, juntuo shop, TONVVD, etc. Homeika had a GMV of $444,600 with 5,105 units sold. Its average price was $87.09. The brand's success may be attributed to its high-quality products and effective marketing strategies. Juntuo shop achieved a GMV of $265,300 with 14,000 units sold and an average price of $18.91. It might have attracted consumers through its competitive pricing and unique product features. TONVVD had a GMV of $195,200 with 14,700 units sold and an average price of $13.30. These brands have different strategies but all have a certain influence in the US market on TikTok.

Conclusion

Overall, the home appliances market on TikTok in the US during the 07 week showed a vibrant situation. Cross-border merchants can learn from the successful experiences of top-selling products and brands. For example, focusing on product features that meet consumer needs, formulating reasonable pricing strategies, and strengthening marketing efforts on TikTok. Looking ahead, the market is expected to continue to grow, with more potential for smart and energy-efficient home appliances. Merchants should keep up with the market trends and continuously optimize their products and marketing to gain a larger share in the TikTok US home appliances market.