Introduction

The Science & Technology market has been playing an increasingly crucial role in the global consumer landscape. With the continuous development of technology, consumers' demand for related products and knowledge is growing rapidly. TikTok, as a popular social media platform in the US, offers unique advantages for promoting and selling Science & Technology products. Its vast user base and engaging video format provide excellent opportunities for merchants to reach a wide audience and showcase their offerings.

Category Market Overview

According to the latest data and information from authoritative sources, the Science & Technology market in the US has been experiencing significant growth. The market size has been expanding steadily, driven by factors such as increasing consumer interest in new technologies, the need for educational resources in the field, and the popularity of innovative gadgets. Consumer demand changes have also been notable, with a growing preference for digital products, such as e-books and online courses related to Science & Technology. This trend is in line with the overall digital transformation happening in society.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the Science & Technology category showed diverse sales performance. The top-selling product was "New to ICU 2.0: A Visual Guide to Critical Care Nursing | 2nd Edition | Spiral Bound" with 333 units sold and a GMV of $25,000. Other popular products included "DR. SEBI: The Bit by Bit Guide to Natural Ways to Treat Arthritis, Tinnitus, Psoriasis, Stds, Pcos, Herpes, Diabetes, Cancer and Glaucoma" and "Quick Facts for Nursing School: Med-Surg & Pharmacology RN & LPN". The popularity of these products can be attributed to their relevance to current healthcare and educational needs. The sales growth of some products was significant, while others faced more moderate growth or even declines. Overall, the variety of products and their sales patterns reflect the diverse interests of TikTok users in the Science & Technology domain.

Brand Case Analysis of the Specific Category

Among the top-performing brands or stores in the Science & Technology market on TikTok in the US during the 07 week, ScrubLifeNotes stood out with a GMV of $25,100 and a sold count of 343, achieving a remarkable GMV qoq growth of 126.83%. Their success can be attributed to their effective marketing strategies and the appeal of their product offerings. Another notable brand, Upward P & S, had a different experience with a GMV of $2,574 and a sold count of 198, facing a significant GMV qoq decline of -77.94%. This shows the variability in performance among different brands in the market. Each brand's sales metrics and strategies play a crucial role in determining their success on the platform.

Conclusion

In conclusion, the Science & Technology market on TikTok in the US during the 07 week presented a mixed picture. While some products and brands achieved significant growth and success, others faced challenges. For cross-border merchants, it is essential to understand the market trends, focus on products that meet the current demands of TikTok users, and develop effective marketing strategies. Looking ahead, the market is likely to continue evolving, with potential for further growth in areas such as digital learning resources and innovative healthcare products. Merchants should stay updated and adapt their offerings accordingly to thrive in this dynamic market environment.