Introduction

The Video & Music market has always held a significant place in the global consumer landscape. With the increasing digitalization and the rise of social media platforms, the way consumers access and engage with video and music content has transformed. TikTok, in particular, has emerged as a powerful platform with unique advantages in the US market. Its vast user base and engaging short-video format provide an excellent opportunity for the Video & Music category to thrive, reaching a wide range of audiences and enabling new trends to emerge.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Video & Music market in the US has been experiencing steady growth. The market size has been expanding as consumers' demand for diverse video and music content continues to rise. There has been a notable shift in consumer demand, with a growing preference for digital streaming services, exclusive releases, and unique music and video products. This trend is also reflected on TikTok, where users are constantly seeking engaging and novel content related to Video & Music.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the Video & Music category showed interesting sales performance. The top-selling products included [Min Mango] Mystery K-pop Album [Boy Group] with 56 units sold and a GMV of $1250.46, Minecraft Volume Alpha Green Vinyl LP by Daniel Rosenfeld - Best Game Music of 2011 with 45 units sold and a GMV of $1839.55, and Mac Miller - Watching Movies with the Sound Off 10th Anniversary Edition 2XLP - Galaxy Vinyl + 10" with 26 units sold and a GMV of $1689.48. The popularity of these products can be attributed to various factors such as the strong fan base of the artists, the collectible nature of vinyl records, and the hype around anniversary editions. The sales growth of these products also indicates the potential of the Video & Music market on TikTok, with consumers actively purchasing related products.

Brand Case Analysis of the Specific Category

Among the top-performing brands and stores in the Video & Music market on TikTok in the US during the 07 week, Fat Beats stood out with a GMV of $2797.16 and a significant sales growth of 245.43% with 56 units sold. Their success can be attributed to their wide range of music products and effective marketing strategies on the platform. Ultra Savings also had a good performance with a GMV of $2119.51 and a 28.1% growth, selling 53 units. Min Mango, with a GMV of $1319.75 and 59 units sold, managed to attract customers with its unique product offerings. These brands and stores have been able to leverage TikTok's platform to increase their visibility and drive sales, demonstrating the importance of having a strong online presence and engaging with the TikTok community.

Conclusion

Overall, the Video & Music market on TikTok in the US during the 07 week showed promising trends. The sales of various products and the performance of different brands and stores indicate a growing interest and potential in this category. For cross-border merchants, it is recommended to focus on offering unique and exclusive products, leveraging the power of TikTok influencers to promote their products, and engaging with the TikTok community through creative content. Looking ahead, the market is expected to continue growing, with more opportunities for innovation and expansion in the Video & Music category on TikTok.