Introduction

In the global consumer landscape, the Universal Accessories market has been gaining significant importance. Consumers are constantly seeking trendy and functional accessories to enhance their daily lives and personal styles. TikTok, with its massive user base and highly engaging platform, has emerged as a powerful tool for promoting and selling Universal Accessories in the US market. Its unique features such as short videos, viral trends, and targeted advertising enable brands and merchants to reach a wide audience and drive sales.

Category Market Overview

The Universal Accessories market in the US has witnessed substantial growth in recent years. According to authoritative sources, the market size has been expanding steadily, driven by factors like increasing consumer disposable income, changing fashion trends, and the growing popularity of online shopping. Consumer demand for Universal Accessories has also evolved, with a greater emphasis on quality, uniqueness, and sustainability. For instance, there is a rising preference for accessories made from eco-friendly materials. Integrating with the available TikTok data, we can observe that this trend is also reflected in the products being showcased and sold on the platform.

Sales Situation of the Specific Category

Analyzing the sales performance of Universal Accessories on TikTok Shop in the US during the 07 week period 2025/02/16 - 2025/02/22, we can identify several top-selling products. The "Compressed Air Duster, 1 Set 3-Gear 51000RPM Electric Air Duster, Portable 4000mAh Rechargeable Cordless Air Blower with LED Light" led the sales with 422 units sold, generating a GMV of $5861.58. Its popularity could be attributed to its practicality and multi-functionality, making it a useful accessory for various cleaning and maintenance tasks. Another popular product was the "Rose Flower Design Tree Lamp for Fall, USB Powered Table Room Lights for Bedroom, USB Light, Desktop Decorative Ambient LED Lights for Bedroom Holiday Party, Decor Supplies 2024" with 379 units sold and a GMV of $2527.93. The aesthetic appeal and suitability for home decor during festive seasons likely contributed to its success. The "LED USB Rechargeable Book Light -Eye Caring 3 Color Temperatures,Flexible Adjustable Night Light,80 Hrs Runtime Small Light weight Reading Lightweight" also performed well, with 205 units sold and a GMV of $2252.95. Its features like eye care and long runtime made it an attractive option for readers. Overall, the sales growth of these products indicates a strong demand for functional and visually appealing Universal Accessories on TikTok.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands or stores in the Universal Accessories market on TikTok during this period, we have Xy Department Stores. They achieved a GMV of $5861.58 with 422 units sold. Their success could be due to their wide product range, effective marketing strategies on TikTok, and ability to engage with a large number of video bloggers 3232 in this case. The high average price of their products $13.89 also contributed to their significant GMV. Another notable brand is ShenzhiTech, which had a GMV of $2527.93 with 379 units sold. However, they experienced a negative GMV qoq -61.68%, which might indicate the need for them to reevaluate their marketing and product strategies. YOYOWAY, on the other hand, had a remarkable GMV qoq growth of 259.65% with a GMV of $2252.95 and 205 units sold. Their focus on product innovation and effective use of TikTok's advertising features could be the reasons behind their success.

Conclusion

Overall, the Universal Accessories market on TikTok in the US during the 07 week period showed a diverse range of sales performances and trends. For cross-border merchants, it is crucial to focus on product quality, uniqueness, and functionality to attract customers. Leveraging TikTok's marketing tools such as collaborating with video bloggers and creating engaging content can significantly boost sales. Looking ahead, we can expect the market to continue growing, with an increasing emphasis on sustainable and innovative accessories. Merchants should stay updated with the latest trends and adapt their strategies accordingly to thrive in this competitive market.