Introduction

The Jade market has been an important part of the global consumer landscape. With the increasing popularity of e-commerce, especially on platforms like TikTok, it has gained new opportunities for growth. TikTok, in the US market, offers unique advantages such as a large user base, engaging video content, and effective marketing tools. These features enable Jade products to reach a wider audience and potentially boost sales.

Category Market Overview

According to the latest information from authoritative websites and media outlets, the Jade market in the US has shown certain characteristics. The market size has been evolving, with growth trends influenced by various factors such as changing consumer preferences and economic conditions. Consumer demand for Jade products has also been changing. For example, there is an increasing interest in unique and stylish Jade jewelry pieces. Integrating with the existing data, we can see that the market is a dynamic one with both opportunities and challenges.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the Jade category had diverse sales performance. The top-selling products included items like the 【EWOPT】Daily Bible Verse Bracelet - Powered By Faith with a sold count of 519 and a GMV of $2018.91. Another popular item was the Daily Zenrise Bible Verse Bracelet - Faith Over Fear - 1PACK with 381 units sold and a GMV of $1508.76. The reasons behind their popularity could be attributed to their appealing designs, religious significance, and effective marketing on TikTok. The sales growth of these products also indicates a growing interest in Jade jewelry among TikTok users in the US.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Jade market on TikTok in the US during the 07 week, Zenrise Bracelets had a GMV of $4033.93 with a sold count of 1037. However, it experienced a -5.38% GMV qoq. Their strategy might involve leveraging TikTok's video content to showcase their products. Caitlyn Minimalist had a significant GMV growth of 83.28% with a sold count of 107. Their focus could be on offering high-quality and unique Jade products. LDJEWELRY also had a good performance with a GMV of $2414.8 and a 27.56% GMV qoq, indicating their ability to adapt to the market trends and meet consumer demands.

Conclusion

Overall, the Jade market on TikTok in the US during the 07 week showed a mix of performances. Cross-border merchants should focus on understanding the market trends, such as the popularity of certain product designs and the marketing strategies of successful brands. They could consider creating engaging video content to showcase their Jade products. Looking ahead, the market is likely to continue evolving, with potential for further growth as TikTok's user base in the US expands and consumer interest in unique jewelry items remains high.