Introduction

In the global consumer landscape, the Economics & Management market has been of significant importance. It caters to the needs of individuals seeking knowledge and tools to manage their finances, understand economic principles, and make informed investment decisions. With the rise of digital platforms, TikTok has emerged as a unique player in the U.S. market, offering a new avenue for reaching a vast and diverse audience. Its engaging video format and wide user base provide an excellent opportunity for businesses in the Economics & Management sector to showcase their products and services.

Category Market Overview

The Economics & Management market in the U.S. has been witnessing steady growth. According to various authoritative sources, the market size has been expanding as more people are becoming interested in personal finance, investment, and economic knowledge. The growth trends indicate a rising demand for books, courses, and other related products. Consumer demand changes have also been notable, with a shift towards more accessible and practical resources. For instance, there is an increased preference for e-books and online courses that can be easily accessed on mobile devices. This aligns well with the TikTok platform, which is predominantly accessed via mobile, offering a convenient way for consumers to discover and engage with Economics & Management content.

Sales Situation of the Specific Category

On TikTok Shop in the U.S. during the 07 week, the Economics & Management category had a diverse sales performance. The top-selling product was "I Will Teach You to Be Rich: No Guilt. No Excuses. Just a 6-Week Program That Works Second Edition -- Ramit Sethi - Paperback" with 1927 units sold and a GMV of $2.7 million. The popularity of such books can be attributed to their practical approach and the reputation of the authors. Another product, "The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness -- Morgan Housel - Paperback", also had a decent sales figure with 300 units sold. The sales growth of these products seems to be driven by the increasing awareness of financial literacy among TikTok users. The platform's ability to reach a wide audience through short videos and user recommendations has played a crucial role in promoting these products.

Brand Case Analysis of the Specific Category

Among the top-performing brands and stores in the Economics & Management market on TikTok U.S. during the 07 week, Book & Mortar had a GMV of $33,200 with 2277 units sold. Their strategy might involve leveraging TikTok's video bloggers to create engaging content related to their products. Another notable brand, SWIFT STORE LLC, had a GMV of $20,400 with 227 units sold. Their focus could be on offering high-quality products with a targeted marketing approach. HarperCollins also had a significant presence with a GMV of $4137.12 and 298 units sold. Their established reputation in the publishing industry likely contributes to their success on TikTok, along with their ability to adapt to the platform's marketing dynamics.

Conclusion

Overall, the Economics & Management market on TikTok in the U.S. during the 07 week showed promising trends. The top-selling products and successful brands demonstrated the potential for growth in this category. For cross-border merchants, it is advisable to focus on creating engaging content that highlights the practical benefits of their products. Leveraging TikTok's video bloggers can also enhance product visibility. Looking ahead, the market is expected to continue growing as more users seek financial knowledge and resources. Merchants should stay updated with the latest trends and adapt their strategies accordingly to capitalize on the opportunities presented by the TikTok platform.