The Natural Crystal market has been gaining significant importance in the global consumer landscape. With
increasing interest in holistic wellness, spiritual practices, and unique decorative items, natural crystals
have become highly sought-after. TikTok, especially in the US region, offers a unique platform for this market
to thrive. Its vast user base and engaging video content format allow for effective product showcasing and
brand promotion, making it an ideal space for Natural Crystal businesses to reach a wide audience.
Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the
Natural Crystal market in the US has been experiencing steady growth. The market size has been expanding as
more consumers are becoming aware of the various uses and aesthetic appeal of natural crystals. Consumer
demand changes have shown a preference for not only traditional crystal forms like quartz and amethyst but
also for unique and handcrafted crystal products. This shift in demand is likely due to the desire for more
personalized and one-of-a-kind items. The growth trends indicate a positive outlook for the Natural Crystal
market on TikTok in the US, with potential for further expansion.
Sales Situation of the Specific Category
Analyzing the sales performance of Natural Crystals on TikTok Shop in the US during the 07 week, several
products stood out. The "Blue Lapis Lazuli Friendship Bracelet 6/8/10/12mm Beads | Crystal Healing Beaded
Bracelets for Kids, Men, Women, Couples" had an impressive sold count of 1367, generating a GMV of $21,500. The
popularity of such products can be attributed to their combination of aesthetic appeal, potential healing
properties, and suitability as gifts. Another top-selling item was the "ZOEY Wholesale High Quality Minerals and
Amethyst" with a sold count of 95 and a GMV of $9098.49. The growth in sales of these products may be due to
effective marketing on TikTok, leveraging video bloggers to showcase the beauty and uniqueness of the
crystals. Overall, the sales growth in the Natural Crystal category on TikTok US during this period shows a
promising trend for sellers.
Brand Case Analysis of the Specific Category
Among the top-performing brands in the Natural Crystal market on TikTok US during the 07 week, Polainco Arizona
had a notable performance. With a GMV of $40,500 and a sold count of 452, they achieved an 18.83% GMV QoQ growth.
Their success could be attributed to their product range, which likely appeals to a wide range of customers,
and their effective use of TikTok's marketing features. Another brand, ORVEL CRYSTALS, had a GMV of $22,200
with a sold count of 1448, although they experienced a -18.99% GMV QoQ change. This might indicate the need for
them to reevaluate their marketing strategies or product offerings. Aura Crystal also performed well with a
GMV of $21,000 and a 3.47% GMV QoQ growth, showing their consistent presence in the market. These brands
demonstrate different approaches to succeeding in the Natural Crystal market on TikTok US, with factors such
as product variety, pricing, and marketing playing crucial roles.
Conclusion
Overall, the Natural Crystal market on TikTok in the US during the 07 week showed a mix of growth and
challenges for different brands and products. The top-selling products and successful brands offer insights
into what works in this market, such as leveraging the visual appeal of crystals through TikTok videos and
offering a diverse product range. For cross-border merchants, it is recommended to focus on creating engaging
content, collaborating with video bloggers, and continuously monitoring market trends to adjust their product
offerings accordingly. Looking ahead, the market is expected to continue growing as consumer interest in
natural crystals remains high, with potential for new trends and product innovations to emerge on TikTok.
