Gloda Insights: TikTok US 07 Week Education & Schooling Market Trend Analysis
TikTok US Market Education & Schooling Cross-border E-commerce
2025-02-28 23:13:31 released 26
Introduction
The Education & Schooling market holds significant importance in the global consumer landscape. With the increasing emphasis on learning and self-improvement, the demand for educational resources has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging format that allows educational content to be shared and products to be promoted effectively, tapping into the growing market of learners.Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the Education & Schooling market in the US has been experiencing steady growth. The market size has been expanding as more individuals, both students and adults, are seeking to enhance their knowledge and skills. Consumer demand has shifted towards more accessible and engaging educational materials, such as workbooks, online courses, and learning guides. This trend is also reflected in the TikTok US market, where the popularity of educational content related to various subjects is on the increase.Sales Situation of the Specific Category
On TikTok Shop in the US during the 07 week, the Education & Schooling category showed diverse sales performance. The top-selling product was "Spanish in 60 Days: The Language Learning Workbook With Common Slang Words & Phrases, Conversation Starters, & Grammar Rules to Live By!" with a sold count of 1280 and a GMV of $2.66万. Its popularity could be attributed to the high demand for language learning resources, especially for Spanish, which is widely studied. Another notable product, "The Science of Music Paperback Book by Allen Van Wert - A Comprehensive Textbook for Music Theory", had a sold count of 156 and a GMV of $8127.51. The growth patterns of these products suggest that there is a significant market for specialized educational books on TikTok. Overall, the sales growth in this category indicates the potential for further expansion.Brand Case Analysis of the Specific Category
In the Education & Schooling market on TikTok, several brands and stores stood out. For example, "La Cucaracha Sara" had a GMV of $2.66万 with a sold count of 1280 and a significant sold count ratio of 32.29%. Their success could be due to their effective marketing strategies and the appeal of their products. "AP Tech: Journeyman Prep" also performed well with a GMV of $1.12万 and a sold count of 137. These top-performing brands and stores not only contribute to the sales in the category but also influence the market trends within the US region on TikTok.Conclusion
Overall, the Education & Schooling market on TikTok in the US during the 07 week showed promising trends. The sales of various educational products indicate a growing market with potential for cross-border merchants. Actionable recommendations for cross-border merchants would be to focus on popular product categories like language learning and specialized textbooks, and to collaborate with influential TikTok accounts for better promotion. Looking ahead, the market is likely to continue growing as the demand for education and learning resources remains high.More recommendations
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