Introduction

In the global consumer landscape, the Phone Accessories market has been of significant importance. With the continuous development of mobile technology, consumers are constantly seeking high-quality and innovative accessories to enhance their phone usage experience. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast and engaged user base, enabling brands and merchants to showcase their phone accessories in a creative and engaging manner, reaching a large number of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Phone Accessories market in the US has witnessed steady growth. The market size has been expanding as the demand for smartphones continues to rise. Consumers' demand for phone accessories has also evolved, with a greater emphasis on functionality, style, and compatibility. For instance, there is an increasing preference for fast-charging cables, high-quality screen protectors, and versatile phone holders. This changing demand pattern is shaping the market dynamics and presenting both opportunities and challenges for businesses operating in this sector.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 from 2025/02/16 - 2025/02/22, the sales performance of Phone Accessories showed interesting trends. The top-selling products included the MAGIC JOHN Screen Protector 2 Pack, which had a sold count of 1.18万 and a GMV of 12.75万. Another popular item was the 240W 4-in-1 USB-C Cable with a sold count of 5226 and a GMV of 4.01万. The AKLLCCR Wireless Induction Audio Bluetooth Speaker also performed well with 5155 units sold and a GMV of 8.24万. These products' popularity can be attributed to their unique features such as privacy protection in the case of the screen protector, fast charging capabilities of the cable, and the multifunctional nature of the speaker. The overall sales growth in this category indicates a growing consumer interest in enhancing their phone experience through these accessories on the TikTok platform.

Brand Case Analysis of the Specific Category

Several brands stood out in the Phone Accessories market on TikTok during this period. AnkerUS had an impressive performance with a GMV of 22.38万 and a sold count of 9232. Their success can be attributed to their reputation for high-quality products and effective marketing strategies on the platform. MAGIC JOHN US also had a notable showing with a GMV of 13.1万 and 1.22万 units sold. They likely capitalized on the popularity of their screen protectors by effectively showcasing their features to the TikTok audience. Erligpowht achieved a GMV of 9.76万 with 1.09万 units sold, demonstrating their ability to attract customers with their product offerings. These brands' activities on TikTok have not only contributed to their sales but also increased their influence within the US market, setting examples for other brands in the Phone Accessories category.

Conclusion

Overall, the Phone Accessories market on TikTok in the US during the 07 week of 2025 showed promising trends. The sales of various accessories were on the rise, with popular products and successful brands leading the way. For cross-border merchants, it is advisable to focus on product features that meet the evolving consumer demands, such as fast charging and multifunctionality. They should also invest in effective marketing strategies on TikTok to showcase their products to a wider audience. Looking ahead, the market is expected to continue growing as smartphone usage remains prevalent and consumers continue to seek out new and improved phone accessories. Merchants who can adapt to these trends and leverage the power of TikTok will likely be in a favorable position to succeed in this competitive market.