Introduction

In the global consumer landscape, the men's bags market has been steadily growing in importance. With the evolving fashion sense and practical needs of men, the demand for various styles of men's bags has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their men's bags products in an engaging and viral manner, thus influencing consumer purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the men's bags market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, driven by factors such as changing fashion trends, increased consumer awareness about quality and functionality, and the growing popularity of online shopping. Consumer demand has also been evolving, with a preference for bags that are not only stylish but also offer features like RFID blocking, multiple card slots, and convenient storage options. This shift in demand has led to a diverse range of products being offered in the market, catering to different consumer segments.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 2025/02/16 - 2025/02/22, the sales performance of men's bags showed interesting patterns. The GMV Gross Merchandise Volume for the category was $0, with a 0% change quarter-on-quarter qoq. The sold count was 760, and the sold product count was 413. Among the top-selling products, the "Men's Business Style Pu Leather Card Slots for AirTag, Trendy Money Clip Wallet for Men Gifts for Fall 2024, RFID Blocking Wallet for Daily & Back To School Not Airtag, Fall Outfits, Fall Freshness Valentine's Day, gift for her" had a sold count of 3226, generating a GMV of $59,800. Other popular products like the "GSOIAX Men's Slim Wallet with RFID Blocking" and "Men's Business Rfid Blocking Wallet, Simple Plain Multi Card Slots Wallet, Minimalist Matching Super Slim Card Holder for Men Back To School, Business Matching Wallet" also had significant sales. The popularity of these products can be attributed to their combination of style, functionality, and suitability for various occasions such as back to school and daily use.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the men's bags market on TikTok during this period. For example, Fashion Solutions had a GMV of $80,100 with a -17.95% qoq change, and a sold count of 4804. Their strategy might involve offering a wide range of products to appeal to different customer preferences. GSOIAX had a GMV of $36,900 with a -16.59% qoq change and a sold count of 2097, focusing perhaps on the quality and design of their slim wallets. Arculus had a remarkable 47.08% increase in GMV to $36,600 with a sold count of 401, possibly due to their unique offering of a Crypto and NFT Cold Storage Wallet which caters to a niche but growing market segment. Each of these brands has been able to carve out a niche for themselves on TikTok through their distinct sales metrics and strategies, influencing the overall men's bags market in the US region.

Conclusion

Overall, the men's bags market on TikTok in the US during the 07 week of 2025 showed a mix of trends. While some brands experienced growth, others faced challenges in maintaining or increasing their sales. For cross-border merchants, it is crucial to focus on product features that are in demand, such as RFID blocking and multiple card slots. They should also leverage the power of TikTok by creating engaging content to showcase their products. Looking ahead, the market is likely to continue evolving with changing fashion trends and consumer preferences, and merchants need to stay adaptable to succeed in this competitive landscape.