Introduction

In the global consumer landscape, the women's shoes market holds significant importance. It is a constantly evolving sector with diverse consumer demands. With the rise of digital platforms, TikTok has emerged as a powerful tool for marketing and selling products. In the US, TikTok offers unique advantages such as a vast user base, highly engaging content formats, and effective targeting capabilities, making it an ideal platform for promoting women's shoes.

Category Market Overview

The women's shoes market in the US is substantial. According to recent data from authoritative sources, it has been experiencing steady growth over the years. Consumer demand changes are driven by factors like fashion trends, comfort requirements, and seasonal needs. For instance, during certain seasons, there is a higher demand for open-toe sandals or warm winter boots. The market size continues to expand as more consumers are inclined towards online shopping, and TikTok is playing an increasingly important role in reaching these consumers.

Sales Situation of the Specific Category

Analyzing the sales performance of women's shoes on TikTok Shop in the US during the 07 week of 2025, we observe some interesting trends. The top-selling products include items like "Women's Fashion Leopard Print Lace Up Low Top Sneakers" with 5168 units sold and a GMV of $51,500, and "HEYDUDE Austin Lift - Womens Comfortable Slip on Platform Mules" with 4444 units sold and a GMV of $349,900. The popularity of these products can be attributed to their stylish designs, comfort features, and effective marketing on TikTok. For example, many of these products are showcased in engaging video content by influencers, which attracts a large number of viewers and potential buyers. The sales growth of these products also indicates a growing preference among US consumers for purchasing women's shoes on TikTok.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the women's shoes market on TikTok in the US during this period, HeyDude stands out. With a GMV of $525,600 and 7160 units sold, it has a sold count ratio of 19.36%. Their success can be attributed to their quality products that offer both style and comfort. They also have an effective marketing strategy on TikTok, leveraging video bloggers to showcase their shoes in various settings, appealing to a wide range of consumers. Another notable brand is Crocs, which had a GMV of $453,500 and 10,100 units sold. Crocs is known for its comfortable and versatile footwear, and their presence on TikTok has helped them reach a larger audience, especially with their popular models like the "Crocs Women's Miami Toe Loop Sandals" and "Crocs Adult Classic Lined Clogs".

Conclusion

Overall, the women's shoes market on TikTok in the US during the 07 week of 2025 shows promising trends. The sales of various products and the performance of different brands indicate a growing acceptance and preference for purchasing women's shoes on this platform. For cross-border merchants, it is advisable to focus on product quality, stylish designs, and effective marketing strategies on TikTok. Future market development trends are likely to see continued growth as more consumers discover the convenience and variety offered by shopping for women's shoes on TikTok.