Introduction

In the global consumer landscape, the Luggage & Travel Bags market holds significant importance. With the increasing popularity of travel and the need for convenient and stylish luggage solutions, this category has witnessed continuous growth. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their luggage and travel bags products in an engaging and interactive manner, thus influencing consumer purchasing decisions.

Category Market Overview

The Luggage & Travel Bags market in the US has been on an upward trajectory. According to various authoritative sources, the market size has been expanding steadily over the years, driven by factors such as rising travel frequency, both domestic and international. Consumers are increasingly demanding luggage that is not only durable but also offers features like ample storage space, ease of mobility with good wheels, and stylish designs. The growth trends indicate a continued interest in this category, with consumers willing to invest in quality travel bags. There has also been a notable change in consumer demand, with a shift towards more personalized and multifunctional luggage options, such as those with built-in compartments for specific items or convertible designs for different travel needs.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the Luggage & Travel Bags category showed interesting sales performance. The top-selling products included the LOVEVOOK Valentine's Day Colorblock Carry-On Travel Backpack with 3 Packing Cubes and Laptop Compartment, which had a sold count of 2072 and a GMV of $116,100. Another popular item was the 6 Pack Social Security Card Protector/Medicare Card Protector Sleeve/Social Security Card Holder/Credit Card Sleeves/Protective case for Drivers License、Credit Card 、SSN Card，3.8x2.32in., with 1568 units sold and a GMV of $20,000. The Lefame travel bag carry on, Duffle bag for travel with shoe compartment also performed well, with 1157 units sold and a GMV of $35,900. The popularity of these products can be attributed to their practical features, appealing designs, and the effective marketing on TikTok. For example, the LOVEVOOK backpack's combination of being Valentine's Day themed, having useful packing cubes, and being TSA-friendly made it an attractive option for travelers. The growth in sales of these products also indicates that consumers on TikTok are actively looking for quality luggage and travel accessories to enhance their travel experiences.

Brand Case Analysis of the Specific Category

Several brands stood out in the Luggage & Travel Bags market on TikTok US during the 07 week. Lovevook Bags had a remarkable performance with a GMV of $156,200 and a sold count of 2874. Their success can be attributed to their product offerings that seem to resonate well with the TikTok audience, perhaps due to their stylish designs and functionality. Doveic also had a strong showing with a GMV of $149,400 and 1315 units sold. Their higher average price point of $113.63 suggests that they are targeting a more premium segment of the market. UUH, despite a slight decline in GMV -0.87% with a value of $131,500 and 1102 units sold, still maintained a significant presence. Their wide range of luggage sets, like the UUH luggage sets3pcs/4pcs/6pcs/7pcs/8pcs/9pcs with TSA Locks, likely appeals to a broad customer base. These brands have been actively engaging with the TikTok community through various strategies, such as creating engaging video content featuring their products, collaborating with video bloggers, and offering exclusive deals to drive sales and increase their brand influence within the US market.

Conclusion

Overall, the Luggage & Travel Bags market on TikTok in the US during the 07 week showed a vibrant picture. There was a healthy mix of popular products and successful brands. For cross-border merchants, it is advisable to focus on product features that meet the evolving consumer demands, such as multifunctionality and stylish designs. Collaborating with popular video bloggers can significantly boost product visibility. Looking ahead, the market is expected to continue growing, with an increasing emphasis on sustainable and innovative luggage solutions. Merchants should stay updated with these trends and adapt their strategies accordingly to stay competitive in this dynamic market.