Introduction

The men's shoes market holds a significant position in the global consumer landscape. With the increasing focus on fashion and functionality, consumers are constantly seeking trendy and comfortable footwear options. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their men's shoes products in an engaging and viral manner, reaching a vast audience of potential buyers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the men's shoes market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as changing fashion trends, increased consumer disposable income, and a growing awareness of the importance of quality footwear. Consumer demand has also been evolving, with a greater emphasis on styles that are both fashionable and suitable for various activities, from work to outdoor sports.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 2025/02/16 - 2025/02/22, the men's shoes category witnessed diverse sales performance. The top-selling products included "Men's Lace Up Low Top Anti Piercing & Anti Smashing Safety Shoes with Rotating Button, Contrast Mesh Work Shoes, for Outdoor Work, Footwear, Shoes for Healthcare Workers, Fall Outfits, Fall Freshness" with 4146 units sold and a GMV of $97,800, "Men's Casual Hollow Out Design Clogs, 2025 New Style Comfortable Breathable Clogs for Men Student, Fashionable Shoes for Summer Beach Vacation" with 1676 units sold and a GMV of $30,500, and "Men's Running Shoes Blade Tennis Walking Fashion Sneakers Breathable NonSlip Gym Sports Work Trainers, Perfectfor Students and Outdoor Sport Runner Closed Sports Shoes Walking Shoes Casual Training Footwear Athletic" with 1644 units sold and a GMV of $39,200. The popularity of these products can be attributed to their unique features, such as safety aspects in the case of work shoes, comfort and breathability for casual and sports shoes, and trendy designs that appeal to different consumer segments.

Brand Case Analysis of the Specific Category

Several brands stood out in the men's shoes market on TikTok during this period. For example, Crocs had a GMV of $124,500 with 2367 units sold, a GMV QoQ growth of 36.85%, and an average price of $52.58. Their success can be attributed to their well-known brand name and the comfort and versatility of their shoes. HeyDude also performed well with a GMV of $93,100, a significant GMV QoQ growth of 145.86%, and 1353 units sold. Their comfortable slip-on shoes have gained popularity among consumers. NBQR had a GMV of $105,100 but experienced a -6.86% GMV QoQ decline, selling 4454 units. Each brand has its own marketing strategies and product features that contribute to their performance in the market.

Conclusion

Overall, the men's shoes market on TikTok in the US during the 07 week of 2025 showed a mix of growth and challenges for different brands and products. Cross-border merchants can take note of the popular product features and marketing strategies of successful brands. For future market development, it is expected that trends such as increased focus on sustainable and eco-friendly materials, as well as more personalized and customized footwear options, will gain momentum. Merchants should stay updated on these trends and adapt their offerings accordingly to stay competitive in the TikTok men's shoes market.