Gloda Insights: TikTok US 07 Week Baby Care & Health Market Trend Analysis
TikTok Baby Care & Health US Market Cross-border E-commerce
2025-02-27 02:04:02 released 27
Introduction
The Baby Care & Health market holds significant importance in the global consumer landscape. With the
increasing focus on the well-being of infants and children, parents are constantly seeking high-quality products
in this category. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It
provides a vast reach to a diverse audience, allowing brands and merchants to showcase their Baby Care & Health
products in an engaging and interactive manner, thereby tapping into the growing demand of this market
segment.
Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the Baby
Care & Health market in the US has been witnessing steady growth. The market size has been expanding, driven by
factors such as the rising birth rate in certain regions, increased awareness about child health, and a growing
preference for premium and organic products. Consumer demand changes have been notable, with a shift towards
more natural and sustainable options. For instance, there is a higher demand for organic baby skincare products
and eco-friendly baby care items. This trend aligns with the overall global movement towards sustainable living
and conscious consumerism.
Sales Situation of the Specific Category
On TikTok Shop in the US during the 07 week, the Baby Care & Health category showed interesting sales
performance. The top-selling products included items like Water Wipes for Baby Momcozy Water Wipes - Extra
Large Size Design, which had a sold count of 1734 and a GMV of $43,300. Another popular product was JoySpring
LingoLeap for Kids with a sold count of 1101 and a GMV of $45,500. The popularity of these products can be
attributed to various factors. For example, the Momcozy water wipes are known for their cleansing and
moisturizing properties, making them ideal for baby's sensitive skin. The JoySpring product, on the other hand,
offers support for speech development in kids, which is a crucial aspect for parents. The sales growth of these
products indicates a strong market demand for quality Baby Care & Health products on TikTok.
Brand Case Analysis of the Specific Category
In the Baby Care & Health market, several brands stood out during the 07 week on TikTok. Momcozy Shop had a GMV
of $47,200 with a sold count of 1886. Their success can be attributed to their range of high-quality baby care
products, including the popular water wipes. They also had a significant number of video blogger
endorsements, which helped in increasing their product visibility. JoySpring had a GMV of $45,500 with a sold
count of 1101. Their focus on products that support children's development, such as the LingoLeap for Kids, has
made them a popular choice among parents. 8 Sheep Organics also performed well with a GMV of $21,400 and a sold
count of 811. Their natural and organic products, like the Junior Bedtime Lotion, have appealed to consumers
who are conscious about the ingredients used in baby care products.
Conclusion
Overall, the Baby Care & Health market on TikTok in the US during the 07 week showed promising trends. The
sales of various products and the performance of leading brands indicate a growing market. For cross-border
merchants, it is advisable to focus on product quality, especially in terms of safety and suitability for
baby's sensitive skin. Leveraging the power of video bloggers on TikTok can significantly increase product
visibility. Looking ahead, the market is expected to continue growing, with a likely increase in demand for
innovative and sustainable baby care products. Merchants should stay updated with the latest consumer trends
and adapt their product offerings accordingly to stay competitive in this lucrative market segment.
