Introduction

The baby furniture market holds significant importance in the global consumer landscape. As families around the world welcome new members, the demand for quality and functional baby furniture continues to grow. In the United States, this market segment has seen steady expansion, with consumers increasingly seeking stylish and safe products for their little ones. TikTok, with its massive user base and engaging content format, has emerged as a unique platform in the US, offering an excellent opportunity for brands and merchants to showcase their baby furniture products and connect with a wide audience of parents and caregivers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the baby furniture market in the US has been experiencing a notable growth trend. The market size has been gradually expanding, driven by factors such as increasing birth rates in certain regions and a growing awareness of the importance of providing a comfortable and safe environment for infants. Consumer demand has also been evolving, with a greater emphasis on products that are not only aesthetically pleasing but also meet high safety standards. For instance, there is a rising preference for baby furniture made from non-toxic materials and those with innovative features like adjustable heights and easy-to-clean surfaces.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 from 2025/02/16 - 2025/02/22, the baby furniture category witnessed various sales performances. The top-selling products included items such as the "Jool Baby Potty Training Seat with 2 Step Ladder for Toddlers – Soft Cushioned Seat & Splash Guard, Adjustable Height Gray" which had a sold count of 598 and a GMV of $23,900. Another popular product was the "Real Feel 2-in-1 Potty with Wipes Storage, Flushing Sounds & Disposable Liners - Realistic Toilet - Easy to Clean & Assemble - Jool Baby Aqua" with 367 units sold and a GMV of $14,700. The popularity of these products can be attributed to their practicality and appeal to parents looking for convenient potty training solutions for their toddlers. Overall, the sales growth in the baby furniture category on TikTok Shop during this period was influenced by factors such as effective marketing strategies by brands, engaging video content by bloggers, and the increasing trust of consumers in purchasing baby products online.

Brand Case Analysis of the Specific Category

Several brands stood out in the baby furniture market on TikTok during the 07 week. For example, Jool Baby had a GMV of $39,400 with a sold count of 980 and a sold count ratio of 29.6%. Their success can be attributed to their wide range of quality baby furniture products and effective marketing on the platform. FENUN Baby Sharkk also performed well with a GMV of $33,400 and a sold count of 401. They likely capitalized on their brand recognition and offered products that met the needs of consumers. Dripex Baby had a GMV of $11,600 and a sold count of 148. These brands demonstrated the importance of having a strong product line, engaging with the TikTok community through videos and influencers, and providing excellent customer service to drive sales and build a positive brand image within the US market.

Conclusion

In conclusion, the baby furniture market on TikTok in the US during the 07 week of 2025 showed promising trends. The sales of various products and the performance of different brands indicate a growing interest among consumers in purchasing baby furniture through this platform. For cross-border merchants, it is advisable to focus on product quality and safety, create engaging video content to showcase their products, and collaborate with popular video bloggers to increase brand visibility. Looking ahead, the market is expected to continue growing as more parents turn to online platforms like TikTok for their baby furniture shopping needs. This presents an excellent opportunity for brands to expand their reach and capture a larger share of the US baby furniture market.