Gloda Insights: TikTok US 07 Week Hardware Market Trend Analysis
Hardware TikTok US Cross-border E-commerce
2025-02-27 02:04:02 released 19
Introduction
The Hardware market plays a crucial role in the global consumer landscape. With the continuous development of technology and the increasing demand for home improvement and DIY projects, the Hardware market has witnessed significant growth. TikTok, as a leading social media platform in the US, offers unique advantages for promoting Hardware products. Its vast user base and engaging video content format enable brands and merchants to showcase their products in an innovative and interactive way, reaching a wide range of potential customers.Category Market Overview
According to the latest information from authoritative websites and media outlets, the Hardware market in the US has been expanding steadily. The market size has shown an upward trend, driven by factors such as the growth of the housing market and the increasing popularity of home renovation. Consumer demand for Hardware products has also evolved, with a greater emphasis on quality, functionality, and convenience. For example, there is a rising demand for smart home devices and tools that can simplify daily tasks. Integrating with the TikTok data, we can see that the platform is becoming an important channel for Hardware product promotion, with a growing number of users engaging with Hardware-related content.Sales Situation of the Specific Category
On TikTok Shop in the US during the 07 week, the Hardware category exhibited diverse sales performance. The top-selling products included items like "100 PCS Car Clip Retainer Auto Fasteners Push Trim Bumper Plastic Rivets Clips Kit With Rivet Remover Push Pin Set Door Trim Panel Fender Clips" with a sold count of 2964 and a GMV of $16,400. Another popular product was "Silicone Gap-Seal for Fall, Easy-Clean & Oil-Resistant Countertop & Stove Gap-Cover, Waterproof & Heatproof Gap-Seal for Kitchen, Birthday Gifts, Grocery List Ideas" with 2271 units sold. The reasons behind their popularity vary. The car clip retainer kit likely appeals to car enthusiasts and those in need of vehicle repair or customization. The silicone gap-seal product caters to homeowners looking to improve the functionality and appearance of their kitchens. Overall, the sales growth of these products can be attributed to their practicality, affordability, and the effective marketing on TikTok through engaging video content.Brand Case Analysis of the Specific Category
Several brands stood out in the Hardware market on TikTok during the 07 week. For instance, Rhino USA had a GMV of $83,100 with a sold count of 1350 and a significant GMV qoq growth of 51.17%. Their "1" x 10' Retractable Ratchet Straps 4-Pack" was a popular product. The brand likely benefited from its reputation for producing high-quality heavy-duty tie-down straps and effective marketing on TikTok, leveraging video bloggers to showcase the product's strength and versatility. Another brand, vevor store, had a GMV of $40,200 with a sold count of 786. Despite a -11.7% GMV qoq growth, they maintained a presence in the market with a wide range of Hardware products. Their marketing strategy might involve highlighting the variety and affordability of their offerings through engaging TikTok videos.Conclusion
Overall, the Hardware market on TikTok in the US during the 07 week showed both opportunities and challenges for cross-border merchants. The top-selling products and successful brands demonstrated the importance of offering practical and quality products, along with effective marketing on the platform. To succeed in this market, cross-border merchants should focus on understanding consumer needs, creating engaging video content to showcase their products, and collaborating with video bloggers for wider reach. Looking ahead, the Hardware market on TikTok is expected to continue growing, with an increasing emphasis on smart and innovative Hardware products to meet the evolving demands of consumers.More recommendations
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