Introduction

In the global consumer landscape, the Tool Organizers market has been gaining significant importance. With the increasing need for efficient organization and storage solutions, consumers are constantly on the lookout for quality tool organizers. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing businesses to showcase their tool organizer products in an engaging and interactive manner, thereby influencing purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Tool Organizers market in the US has been experiencing steady growth. The market size has been expanding as more consumers recognize the value of keeping their tools organized. Consumer demand changes have been notable, with an increasing preference for versatile and durable tool organizers. This trend is likely driven by the growth of DIY projects and the need for efficient workspace management. The market is expected to continue its growth trajectory, influenced by factors such as technological advancements in organizer design and the increasing popularity of home improvement activities.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week of 2025 2025/02/16 - 2025/02/22, the sales performance of Tool Organizers showed interesting patterns. The top-selling product was the "Hausneed Tool Organizer Wall Mount, Tool Rack with 8 Drill Holders, 4 Layers Large Capacity Rack, Tool Room Storage, Ideal for Garage，powertoolholder" with 195 units sold and a GMV of $11,400. Other popular products included the "VEVOR Foldable Utility Service Cart, 3 Shelf 165LBS Heavy Duty Plastic Rolling Cart with Lockable Wheels, Ergonomic Handle, Portable Garage Tool Cart for Warehouse/Office/Home25.62"x15.43"x32.76"" with 89 units sold and a GMV of $6,139.22. The sales growth of these products can be attributed to their practical features, appealing designs, and effective marketing on TikTok. For example, many of these products were showcased in engaging videos that demonstrated their functionality, attracting the attention of potential buyers.

Brand Case Analysis of the Specific Category

Several brands stood out in the Tool Organizers market on TikTok during this period. HAUSNEED had an impressive performance with a GMV of $16,800 and a 30.6% GMV QoQ growth. They sold 285 units and had an average price of $58.89. Their success can be attributed to their quality products and effective marketing strategies on TikTok. VEVOR also had a significant presence with multiple stores. The "vevor store" had a GMV of $9,244.55, although it experienced a -17.14% GMV QoQ decline. They sold 141 units with an average price of $65.56. The "vevor shop" had a GMV of $5,693.28 and a -39.7% GMV QoQ decline, selling 97 units. Despite the declines in some of their stores, VEVOR's overall brand recognition and product range likely contributed to their continued presence in the market. Other notable brands like KOYYTO-US and MELOTOUGH also had their own sales metrics and strategies that influenced their performance within the US market on TikTok.

Conclusion

Overall, the Tool Organizers market on TikTok in the US during the 07 week of 2025 showed a mix of growth and challenges for different brands and products. For cross-border merchants, it is recommended to focus on product quality and unique features, as seen with the top-selling products. Effective marketing through engaging TikTok videos is crucial to attract customers. Looking ahead, the market is likely to continue evolving with increasing competition. Brands will need to stay innovative in product design and marketing strategies to maintain or improve their market share. The demand for tool organizers is expected to remain strong, driven by the ongoing trends in DIY and home improvement activities.