Introduction

The Electrical Equipment & Supplies market has been playing a crucial role in the global consumer landscape. With the increasing demand for various electrical products in daily life, this market has witnessed continuous growth. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling businesses in the Electrical Equipment & Supplies category to showcase their products effectively and engage with potential customers in an innovative way.

Category Market Overview

According to the latest information from authoritative sources, the Electrical Equipment & Supplies market in the US has been expanding steadily. The market size has shown an upward trend, driven by factors such as technological advancements and the growing need for home and office electrical setups. Consumer demand has also been evolving, with a greater emphasis on convenience, energy efficiency, and multi-functionality of electrical products. For instance, the demand for power strips with multiple outlets and advanced features like surge protection has been on the rise.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 07 week, the Electrical Equipment & Supplies category exhibited interesting sales performance. The top-selling products included items like the "14-in-1 Power Strip with Switch & Surge Protection" which had a sold count of 2243 and a GMV of $17,400. Another popular product was the "ZIIHNIC pro power Save energy-saving device" with 1180 units sold and a GMV of $9428.2. The popularity of these products can be attributed to their practicality and suitability for various settings such as office, home, and travel. The sales growth of these products also indicates a growing consumer interest in such electrical equipment on the TikTok platform.

Brand Case Analysis of the Specific Category

Several brands stood out in the Electrical Equipment & Supplies market on TikTok during the 07 week. For example, EcoFlow Technology Inc. had a GMV of $93,600 with a sold count of 304 and a significant GMV qoq growth of 26.53%. Their success could be due to their quality products and effective marketing strategies. YOUMI Electric also had a notable performance with a GMV of $38,100 and a sold count of 3863. They seem to target a wider consumer base with their more affordable products, as indicated by the relatively low average price of $9.86 per unit. PowerSmartUSA, with a GMV of $36,900 and a sold count of 90, might focus on a niche market segment, offering specialized electrical equipment.

Conclusion

Overall, the Electrical Equipment & Supplies market on TikTok in the US during the 07 week showed promising trends. The sales of various products and the performance of different brands indicate a growing market potential. For cross-border merchants, it is advisable to focus on product features that meet the evolving consumer demands, such as energy efficiency and multi-functionality. They should also leverage TikTok's marketing capabilities to effectively promote their products. Looking ahead, the market is expected to continue growing, with more innovative electrical products likely to gain popularity on the platform.